Zobrazeno 1 - 10
of 90
pro vyhledávání: '"J. Jeffrey Inman"'
Publikováno v:
Journal of Service Research. 26:251-269
Traditional practice prominently presents offers (e.g., “50% Off”) followed by a quantity (“When you buy two”), duration (“Today only”), or other conditional restriction as a scarcity appeal to increase urgency. Placing a hurdle to clear
Publikováno v:
Journal of the Association for Consumer Research. 7:198-209
Akademický článek
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Autor:
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz
Marketers are adopting increasingly sophisticated ways to engage with customers throughout their journeys. We extend prior perspectives on the customer journey by introducing the role of digital signals that consumers emit throughout their activities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::503870480e463c664f8327d899355c92
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
https://ora.ox.ac.uk/objects/uuid:20f57a62-ca55-447f-84c5-27be5ddcdddb
Publikováno v:
Journal of Consumer Affairs. 54:311-341
Publikováno v:
Substance usemisuse. 56(9)
Beer remains the greatest source of per capita alcohol consumption in the United States, and increasing market availability and consumer demand for higher alcohol has meaningful public health consequences.
Publikováno v:
NIM Marketing Intelligence Review. 11:42-47
To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their physical servicescapes. Often, the introduction of multichannel connecting services like click & collect or order f
Publikováno v:
SSRN Electronic Journal.
Although textual emotional appeals in a donation context have been studied in past research, there has been little work looking at facial emotions expressed in posted images. Drawing on a panel data of 25,321 crowdfunding projects from Gofundme, we i
This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discrimi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7885d4689a327f2baea52f65ffa21004
http://hdl.handle.net/11565/4042823
http://hdl.handle.net/11565/4042823
Publikováno v:
Journal of Consumer Research
The Journal of Consumer Research
The Journal of Consumer Research
The COVID-19 pandemic and the accompanying economic downturn have dramatically impacted the lives of consumers around the world. From a conceptual perspective, such health and economic threats can severely disrupt consumers’ sense of ontological se