Zobrazeno 1 - 10
of 75
pro vyhledávání: '"J. Craig Andrews"'
Autor:
Kristen L. Walker, Gregory T. Gundlach, Jeremy Kees, Richard G. Netemeyer, Scot Burton, Ronald Paul Hill, J. Craig Andrews
Publikováno v:
Journal of Public Policy & Marketing. 41:10-33
In this article for the 40th Anniversary of the Journal of Public Policy & Marketing ( JPPM), the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a19613f5d352f475124c6f04405e9ba
https://doi.org/10.1177/07439156211042018
https://doi.org/10.1177/07439156211042018
Publikováno v:
Journal of Business Research. 128:140-155
Examining the effects of what consumers actually know (i.e., objective knowledge) is an important gap in front-of-pack (FOP) nutrition research. In experiments with over 2,000 primary food shoppers, we examine the moderating impact of objective nutri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2087df572d5757a280cc341647640b3a
https://doi.org/10.1016/j.jbusres.2021.01.036
https://doi.org/10.1016/j.jbusres.2021.01.036
Publikováno v:
Journal of Public Policy & Marketing. :074391562311652
As children’s and teens’ internet use has reached record highs, the protection of their online privacy is a pressing issue for parents, consumer groups, social media firms, and federal, state, and international agencies. Even with strategies to h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f48651c86eda5305a2fa197ed067e518
https://doi.org/10.1177/07439156231165250
https://doi.org/10.1177/07439156231165250
Publikováno v:
Journal of Consumer Affairs. 55:609-621
Graphic visual health warnings (GHWs) on cigarette packaging are used in more than 120 countries globally. Because there are concerns about the effectiveness of using the same visual warnings over many years due to wearout, a primary issue is how to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1f78640c54aabe7623bea0363c01678
https://doi.org/10.1111/joca.12359
https://doi.org/10.1111/joca.12359
Publikováno v:
Journal of Business Ethics. 171:757-770
Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government about tobacco’s addictiveness, effects
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5603cca2964c59572a66b34e9ba44f67
https://doi.org/10.1007/s10551-020-04456-x
https://doi.org/10.1007/s10551-020-04456-x
Publikováno v:
Journal of Public Policy & Marketing. 39:205-219
At present, very little is known about what might encourage children and teens to limit access to their private information online and to restrict what they share on social media and video sites. Federal and state agencies face challenges encouraging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d58bc8f824e849e4fd3b0b14619d65f
https://doi.org/10.1177/0743915619883638
https://doi.org/10.1177/0743915619883638
Autor:
J. Craig Andrews, Jeremy Kees
Publikováno v:
Journal of Advertising. 48:126-135
Public policy is part of the fabric of advertising with respect to both research and practice. The strong relationship between advertising and public policy has important implications for consumers...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e768e8793f597d4c2ba468fdfa7093aa
https://doi.org/10.1080/00913367.2019.1599747
https://doi.org/10.1080/00913367.2019.1599747
Autor:
J. Craig Andrews, Terence A. Shimp
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including a
Publikováno v:
Journal of the Academy of Marketing Science. 46:453-476
How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab5ac9713917b70d97c25dcc7e093984
https://doi.org/10.1007/s11747-017-0568-z
https://doi.org/10.1007/s11747-017-0568-z
Publikováno v:
Topics in Clinical Nutrition. 32:161-171
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3186aa6637baaae68c980bdf58f38aea
https://doi.org/10.1097/tin.0000000000000101
https://doi.org/10.1097/tin.0000000000000101