Zobrazeno 1 - 10
of 33
pro vyhledávání: '"József Lehota"'
Publikováno v:
Resources, Vol 9, Iss 1, p 1 (2019)
As a result of the digital revolution, new business models are emerging, and one of the most dynamic is the sharing economy. In many cases, the strategic communication of sharing economy firms is linked to current socio-economic trends, such as digit
Externí odkaz:
https://doaj.org/article/121de644b6be43ee946e41130e35decc
Publikováno v:
Apstract: Applied Studies in Agribusiness and Commerce, Vol 8, Iss 4 (2014)
In our study, effecting role of values on consumer’s buying decisions is going to be introduced in accordance with health tourism. Investigation of values has a highlighted role to predict future trends, because trends of consumer behavior are form
Externí odkaz:
https://doaj.org/article/269ce0fc348644cabd0a62db7a13c7c1
Publikováno v:
Gazdálkodás. 66:454-468
A görögdinnye és a sárgadinnye Magyarországon is a magas kedveltségű nyári gyümölcsök közé tartozik, bár a sárgadinnye kedveltsége elmarad a görögdinnyéhez képest a nagyobb vásárlási és az élettani hatásai miatt. A vásárl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f05bb8678a49fc6f9bde261d79a548bb
https://doi.org/10.53079/gazdalkodas.66.5.t.pp_454-468
https://doi.org/10.53079/gazdalkodas.66.5.t.pp_454-468
Publikováno v:
Gazdaság és Társadalom. 14:95-122
A tanulmány témája a környezet- és egészségtudatosság tényezőinek hatása a kozmetikumvásárlási és -fogyasztási döntésekre. A téma jelentősége abban rejlik, hogy a kozmetikai ipar folyamatos „zöldülése” által a vásárlók
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d85233577615c8a0c207caa2fe54563f
https://doi.org/10.21637/gt.2021.3-4.06
https://doi.org/10.21637/gt.2021.3-4.06
Autor:
József Lehota, Imola Szabó
Publikováno v:
Táplálkozásmarketing. 7:79-89
The importance of fruit and vegetable consumption is emphasized by promotions, recommendations, and domestic and foreign researches. According to the results of Hungarian research, consumers with high education and high income are the fastest to comm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a87e81793e0018f7ee159ce7dabba9e
https://doi.org/10.20494/tm/7/2/6
https://doi.org/10.20494/tm/7/2/6
Autor:
József Lehota, Imola Szabó
Publikováno v:
Problems of Small Agricultural Holdings / Problemy Drobnych Gospodarstw Rolnych. 2:87-94
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0dba9095e64904c3ed368bac49e0ffa4
https://doi.org/10.15576/pdgr/2019.2.87
https://doi.org/10.15576/pdgr/2019.2.87
A magyar fogyasztók alacsony zöldség-gyümölcs fogyasztása régóta ismert probléma. Az ajánlott napi 400 grammhoz képest 300 gramm körüli értéket mutat a napi egy főre jutó fogyasztás. Nemcsak hazánkban, Európa, illetve a világ sz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29dee1e941e6eea0fb1489abc25e3793
https://doi.org/10.35511/978-963-334-428-6-szabo-lehota-lehota
https://doi.org/10.35511/978-963-334-428-6-szabo-lehota-lehota
The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to Buy
Autor:
József Lehota, Mohammed Abdalrahman
Publikováno v:
Táplálkozásmarketing. 6:41-56
Purpose – consumers’ buying process is affected by many variables in which branding strategy is indeed an important variable to be considered. This paper aims to evaluate the influence of three branding elements – brand name, packaging, and cou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18d35b60ccaa423b4c4e7b292152a61a
https://doi.org/10.20494/tm/6/1/3
https://doi.org/10.20494/tm/6/1/3
Publikováno v:
Visegrad Journal on Bioeconomy and Sustainable Development, Vol 8, Iss 1, Pp 37-41 (2019)
This study examines opportunities and hindering factors of box schemes as they have been operating for many years in Hungary, but there are several facts which make it hard for box schemes to become parts of the daily routine in the lives of Hungaria
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bfbd712ef6ebc02d4c8af038205741af
https://doi.org/10.2478/vjbsd-2019-0007
https://doi.org/10.2478/vjbsd-2019-0007
Publikováno v:
Marketing & Menedzsment. 53:85-94
THE AIMS OF THE STUDY As a result of the digital revolution, new socio-economic trends can be observed, one such new phenomenon is sharing economy. One of the emblematic examples of this peer-to-peer economic model is Airbnb, which, 11 years after it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41902ca335765bf85f59b122615f63f7
https://doi.org/10.15170/mm.2019.53.02.07
https://doi.org/10.15170/mm.2019.53.02.07