Výsledky vyhledávání - "Jérôme Lacoeuilhe"

The impacts of comparative ads used by retailers to compare their store brands with national brands

Autor: Didier Louis, Blandine Labbé-Pinlon, Cindy Lombart, Jérôme Lacoeuilhe

Publikováno v: International Journal of Retail & Distribution Management. 49:1-22

PurposeThe research aim is to investigate the impacts of comparative ads used by retailers to compare the prices of their store brand (SB) products with those of equivalent national brand (NB) products. More specifically, this research examines if co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::edadc242b01ee1f784d09184c9a09ebe
https://doi.org/10.1108/ijrdm-11-2019-0364

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When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity

Autor: Jérôme Lacoeuilhe, Samy Belaïd, Sedki Karoui

Publikováno v: Advances in National Brand and Private Label Marketing ISBN: 9783030769345

The aim of this study is to investigate the behavioral influence of four different factors presumably affecting the purchasing behavior of private-label brands (PLB), namely the price sensitivity, consumer trust, attitude toward PLB, and store brand

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a93d0a8aab2f514c65da0c24e5f72eca
https://doi.org/10.1007/978-3-030-76935-2_10

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Marques de distributeurs et publicités comparatives directes des prix : des effets à différencier selon les types de MDD et les catégories de produits

Autor: Blandine Labbé-Pinlon, Cindy Lombart, Jérôme Lacœuilhe, Didier Louis

Publikováno v: Management & Avenir. :83-106

L’objectif de cette recherche est d’apprecier les apports potentiels pour les distributeurs des publicites comparatives directes des prix des produits de leurs Marques De Distributeurs vs ceux de leurs concurrents de Marques Nationales. L’exper

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::712bdd5588e6e255d8f17f6d569bb483
https://doi.org/10.3917/mav.106.0083

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Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Autor: Cindy Lombart, Jérôme Lacœuilhe, Didier Louis

Publikováno v: Recherche et Applications en Marketing (English Edition). 33:74-91

This research shows that consumers’ attitude toward terroir store brands has a positive and significant influence on the store price image and on the retailer’s Corporate Social Responsibility (CSR) image, regardless of the store format considere

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5c7d472a1a4429d3a211b5cd1719e422
https://doi.org/10.1177/2051570718782457

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Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand

Autor: Cindy Lombart, Jérôme Lacoeuilhe, Didier Louis

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2017, 39, pp.43-53. ⟨10.1016/j.jretconser.2017.07.002⟩
Journal of Retailing and Consumer Services, 2017, 39, pp.43-53. ⟨10.1016/j.jretconser.2017.07.002⟩

International audience; This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7a5213406c5f151cafc4e440e3dde10
https://doi.org/10.1016/j.jretconser.2017.07.002

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Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

Autor: Samy Belaïd, Dorsaf Fehri Belaid, Jérôme Lacoeuilhe, Azza Temessek Behi

Publikováno v: Advances in National Brand and Private Label Marketing ISBN: 9783030189105

Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd1eaa494e77fcc6eb1808369e24a0da
https://doi.org/10.1007/978-3-030-18911-2_10

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Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs

Autor: Cindy Lombart, Didier Louis, Jérôme Lacoeuilhe

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (4), pp.78-97. ⟨10.1177/0767370118759369⟩
Recherche et Applications en Marketing (French Edition), 2018, 33 (4), pp.78-97. ⟨10.1177/0767370118759369⟩

International audience; Cette recherche montre que l’attitude des consommateurs à l’égard des Marques De Distributeurs (MDD) de terroir a une influence positive et significative sur l’image prix du magasin et sur l’image RSE (Responsabilit�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9d3c8f3b6d63e4bf5b0ffe1d97a8cd1
https://hal.archives-ouvertes.fr/hal-02056970

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Les motivations d’achat et leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme

Autor: Jérôme Lacoeuilhe, Samy Belaïd

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2018, ⟨10.7193/dm.090.75.89⟩

International audience; Private label’s market share (what is called mid-range, including store-brands and own-brands’ products) is eroding, which raises questions about their performance. Studying literature’s and professionals’ arguments ex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fb03dc9a38166c8e5d52e505ce6d914
https://hal.archives-ouvertes.fr/hal-01841502/document

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Are brand benefits perceived differently in less developed economies ? A scale development and validation

Autor: Maria Petrescu, Selima Ben Mrad, Jérôme Lacoeuilhe, Samy Belaïd

Publikováno v: Journal of Marketing Analytics
Journal of Marketing Analytics, Macmillan Publishers Ltd, 2017, 5 (3-4), pp.111-120. ⟨10.1057/s41270-017-0024-4⟩

International audience; The purpose of this paper is to develop a scale measuring consumers’ brand benefits in less developed economies. Based on the literature, items have been generated in qualitative and quantitative studies and tested by using

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3bd82b561268c262bb619d4261aa4542
https://hal.archives-ouvertes.fr/hal-01672929

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