Výsledky vyhledávání - "Ivonne M. Torres"

Akademický článek

The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand

Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

Publikováno v: Spanish Journal of Marketing-ESIC, Vol 25, Iss 2, Pp 333-354 (2021)

Purpose – In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, brand attachment and attitude toward the brand) and their behavioral outcomes. Additionally, this paper aims t

Externí odkaz: https://doaj.org/article/81f32c6cb7d344e3a466a42e33bb121a

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Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

Publikováno v: Journal of Consumer Marketing. 39:358-370

Purpose From a distinctiveness theory and elaboration likelihood model (ELM) perspective, this study aims to investigate the determinants, the direct and indirect effects of ethnic identification on brand attachment, brand love and behavioral outcome

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1049cd2e57743ba83a9eee1bbd31c114
https://doi.org/10.1108/jcm-06-2020-3922

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Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Autor: Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

Publikováno v: Journal of Consumer Marketing. 39:242-253

Purpose The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial interaction with vloggers. Design/methodology/approach The study was

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::316feb0440aec2cbbd533df38c7911cf
https://doi.org/10.1108/jcm-06-2020-3866

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The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic

Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

Publikováno v: Asia Pacific Journal of Marketing and Logistics.

PurposeThis research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b83ec206d4def6f9891437e60dd9c95e
https://doi.org/10.1108/apjml-01-2022-0078

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Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection

Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Angel Zúñiga

Publikováno v: Journal of Business Research. 137:46-57

The purpose of this study is to explore the effect of consumer self-concept clarity and materialism on consumers’ self-brand connection and communal-brand connection as well as purchase intention in the context of ethnically matched, mismatched, or

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0d7b74a0949ec237077c5d4e133cbd87
https://doi.org/10.1016/j.jbusres.2021.08.006

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Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Autor: Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Angel Zúñiga

Publikováno v: Journal of Consumer Marketing. 38:802-812

Purpose The purpose of this study was to explore the impact of self-related traits on consumer self-brand connection (SBC) and communal-brand connection (CBC) in public vs private consumption. Marketing practitioners will benefit by understanding the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b16fd2c28c251a7b19436d43b17ab999
https://doi.org/10.1108/jcm-02-2020-3658

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A Sales Approach to Key Account Management (KAM): Toward a Unified View of KAM Deployment and Operationalization

Autor: Ivonne M. Torres, Reza Fazli-Salehi, Miguel Angel Zúñiga

Publikováno v: Services Marketing Quarterly. 42:234-252

The key account management (KAM) literature is multidirectional in certain respects. Within the KAM literature, it is challenging to find consensus on the definition or conceptualization and operat...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2531281b0829aee72604f649b9974a20
https://doi.org/10.1080/15332969.2021.1976553

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