Zobrazeno 1 - 10 of 42 pro vyhledávání: '"Ivan L. Preston"'
1
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The Great American Blow-Up : Puffery in Advertising and Selling
Autor: Ivan L. Preston
How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal T
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2
Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers
Autor: Ivan L. Preston
Publikováno v: Journal of Consumer Affairs. 44:259-264
There are basic dilemmas involving the interaction of advertising regulation and advertising ethics, and their relation to social responsibility in the field. Analysis contributes to understanding them, and hopefully to resolution as well. **********
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6db317775e7e393ab6213cd5103e78e1
https://doi.org/10.1111/j.1745-6606.2010.01166.x
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3
Understanding Communication Research Findings
Autor: Ivan L. Preston
Publikováno v: Journal of Consumer Affairs. 43:170-173
A central aspect of communication research is widely misunderstood, ignored, or not known by researchers in other fields and by the public. The problems this creates are discussed; the correct understanding is identified, and an appeal is made for at
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dc4168d46436f290c4be5b764937341e
https://doi.org/10.1111/j.1745-6606.2008.01132.x
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4
Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions
Autor: Ivan L. Preston
Publikováno v: Journal of Consumer Affairs. 37:1-21
Following identification and analysis of antifactual content and the tendency of information researchers and regulators to ignore it, this article continues the discussion by presenting proposals to incorporate the concept into research and public po
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::512f87ab06ab0a033d6491b7e15e0587
https://doi.org/10.1111/j.1745-6606.2003.tb00437.x
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5
A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Autor: Ivan L. Preston
Publikováno v: Journal of Consumer Affairs. 36:263-283
Current conceptions of consumer information do not consider types that may dilute or detract from facts available to consumers about products and services. The article discusses the nature and incidence of such antifactual content, identifies researc
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ea13eb77f635f8422be4106143423d1
https://doi.org/10.1111/j.1745-6606.2002.tb00433.x
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8
Human Barriers to Using Theory and Research on Responses to Advertising Messages
Autor: Ivan L . Preston
Publikováno v: Advertising Theory ISBN: 9780203149546
The headline is from the “Lower Case” column in Columbia Journalism Review (2010), which in each issue features a group of such items taken from newspapers. The Tonight Show’s Jay Leno uses similar content in a feature called “Headlines.” T
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::45974d636f0916d80bbf61e66080b946
https://doi.org/10.4324/9780203149546-49
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10
The Scandalous Record of Avoidable Errors in Expert Evidence Offered in FTC and Lanham Act Deceptiveness Cases
Autor: Ivan L. Preston
Publikováno v: Journal of Public Policy & Marketing. 11:57-67
A content analysis is reported on evidence introduced in deceptive advertising cases, evidence that is erroneous, meaning rejected as unable to establish the factual finding it was introduced to support. Further, this evidence is avoidably erroneous,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::72a1c31d93c74139897795a32c6ecbb1
https://doi.org/10.1177/074391569201100206
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