Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Ivan Kelić"'
Publikováno v:
Tehnički Glasnik, Vol 15, Iss 3, Pp 350-356 (2021)
The behavior of e-customers is quite unpredictable, which raises additional questions about this topic. The purpose of the paper is to conduct research on e-customers, understand the impact of marketing actions on e-customer behavior and understand t
Externí odkaz:
https://doaj.org/article/fdc104cfbb0c40e9bf029c629f511c43
Publikováno v:
Tržište, Vol 28, Iss 1, Pp 93-109 (2016)
Purpose – The main purpose of this paper is to test the controlled experiment (A/B split) methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach – E-mail marketing techniques have been a substantial part of e-marketi
Externí odkaz:
https://doaj.org/article/04f6587bc02d45cbb3fdd8353325f79a
Publikováno v:
Informatics, Vol 7, Iss 1, p 5 (2020)
As one of the most interactive economic activities, tourism has improved significantly since the Internet allowed customers (travelers) to look for and create their trips without the need to go to a travel agency. Through the development of Internet
Externí odkaz:
https://doaj.org/article/de61a8fe3ea14ca090ca9d9686c5cd62
Publikováno v:
Ekonomski Vjesnik, Vol 28, Iss S, Pp 41-52 (2015)
Further development of family farms in Croatia largely depends on their adaptation to the contemporary demands of the open market, in particular by keeping up with new technologies and acquiring new knowledge. Through such adaptation, farmers would g
Externí odkaz:
https://doaj.org/article/320b9588693a4a5da38a9bc37ca7f449
Publikováno v:
Engineering Management in Production and Services, Vol 13, Iss 1, Pp 27-40 (2021)
This paper mainly aims to provide in-depth research on how Croatian franchisors utilise the possibilities of the digital environment in terms of their digital presence. The main focus of digital presence analysis is set on franchisors’ official web
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::af8809fed7cf2b236d03ce3077ce7b02
https://doi.org/10.2478/emj-2021-0002
https://doi.org/10.2478/emj-2021-0002
Publikováno v:
Journal of Tourism and Services. 11:132-149
The objective of this article is to identify if unique local food and local cuisine in some regions can be used as a marketing tool to attract visitors to a destination and increase its competitiveness. This article focuses on establishing success cr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::633d69ba434c23b5c6374dffa275012c
https://doi.org/10.29036/jots.v11i20.138
https://doi.org/10.29036/jots.v11i20.138
Autor:
Ivan Kelić
Publikováno v:
MIPRO
Business subjects are constantly searching for new channels of distribution of information towards the consumers. In the majority of cases, this type of communication assumes the gathering of information on consumer habits in order for the business s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a078513d71ece4ac821de85e14cff7bd
https://doi.org/10.23919/mipro52101.2021.9596612
https://doi.org/10.23919/mipro52101.2021.9596612
Autor:
Ivan Kelić
Publikováno v:
International journal of multidisciplinarity in business and science
Volume 7
Issue 11
Volume 7
Issue 11
Given current trends, the Y generation is the most potent part of the market because of its strength in the form of economic and technological knowledge. The purpose of the research is to understand and determine Generation Y’s behavior in the onli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::c873d6ae19dc893a55ecc4f1b01ef5c6
https://hrcak.srce.hr/260171
https://hrcak.srce.hr/260171
Publikováno v:
MIPRO
For cities to function correctly, many systems and infrastructure, such as water, electricity, education, healthcare, information systems, communication technology, etc., are needed to increase the quality of life in the community. In today’s world
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fbd2e15f5769c0d8366651592e3854cb
https://doi.org/10.23919/mipro48935.2020.9245398
https://doi.org/10.23919/mipro48935.2020.9245398
Publikováno v:
International journal of multidisciplinarity in business and science
Volume 6
Issue 9
Volume 6
Issue 9
Political parties use market information to influence shaping of a product they are offering. Political marketing is defined as a relationship between the political subject and the market. It refers to those political actors who have realized the imp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______951::47535b35f44c080ee8cfb99c245f66fe
https://hrcak.srce.hr/file/346443
https://hrcak.srce.hr/file/346443