Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Ivan Fedorenko"'
Publikováno v:
Technovation. 123:102691
Publikováno v:
Journal of Marketing Management. 36:682-704
Amidst the forceful public demand for organisational transparency, there is an ambition to explore the limits of openness. What kind of information could and should firms keep secret and under whic...
Autor:
Pierre Berthon, Ivan Fedorenko
Publikováno v:
AMS Review. 7:183-194
This paper explores how value is co-created in crowdsourcing business models. We envision crowd contributors as a special kind of non-consumer multi-role stakeholder. Our model suggests that the value they derive from monetary rewards and other expec
Publikováno v:
Journal of Financial Services Marketing. 22:126-131
It is estimated that financial services comprise around 15% of the global economy. From the supply side, one key to meeting this demand is being able to educate and certify the people who provide these services. With the advent of the internet and re
Publikováno v:
Business Horizons. 60:155-165
In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiative
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a72fb667f205dc31af9311a0f77cb56a
https://doi.org/10.4135/9789353287733.n29
https://doi.org/10.4135/9789353287733.n29
Autor:
Ivan Fedorenko
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Secrets involve deliberately hiding information from other people. They are widely used in marketing: from “secret” recipes and ingredients of Heinz ketchup to the notably vapid trailers of the “Game of Thrones” latest season. In this paper,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa38f53eeb81f46093536338f4248059
https://doi.org/10.1007/978-3-319-99181-8_59
https://doi.org/10.1007/978-3-319-99181-8_59
Autor:
Ivan Fedorenko
Publikováno v:
Monthly Notices of the Royal Astronomical Society. 16:133-133