Zobrazeno 1 - 10 of 43 pro vyhledávání: '"Ivan Coste-Manière"'
1
The Impact of COVID-19 on Consumer Behavior in the Luxury Industry
Autor: Benedetta De Maio, Ivan Coste-Manière
Publikováno v: 2018 International Conference on Multidisciplinary Research. 2020:169-178
The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in o
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0d4f77ea701d4a01f2060e8142c11a65
https://doi.org/10.26803/myres.2020.12
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2
The Impact of Gendered and Gender-Neutral Communication on Brand Equity: A Study on Children Apparel Industry
Autor: Matteo Coggiola, Ivan Coste-Manière
Publikováno v: 2018 International Conference on Multidisciplinary Research. 2020:157-168
This work wants to analyze the impact of communication on Brand Equity, comparing a gendered and an ungendered type of advertising relative to a brand of children apparel. The idea of this work comes from the acknowledgment that, to the current situa
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e69301e34b95c36e2a2e616d51bce5ff
https://doi.org/10.26803/myres.2020.11
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3
Updates in Luxury Purchase Motivation in East Asia: China, Japan & South Korea
Autor: Manyu Che, Qianxi Hou, Haoyu Wang, Ivan Coste-Manière, Francois Le Troquer
Publikováno v: 2018 International Conference on Multidisciplinary Research. 2020:134-156
Japan and South Korea have always had an important influence in the East Asian luxury goods market. In recent years, Chinese consumers have also arisen extensive attention from luxury brands and consumer markets in various countries. Although the thr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::60e0c61bc0d5786ce5b8dcbb32e8726e
https://doi.org/10.26803/myres.2020.10
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9
Lab-Grown Diamond–The Shape of Tomorrow’s Jewelry
Autor: Gérard Boyer, Carmelo Balagtas, François Le Troquer, Florent Vincent, Sai Vijay Kumar Boppana, Anil Kumar Bagathi, Ivan Coste-Manière
Publikováno v: Environmental Footprints and Eco-design of Products and Processes ISBN: 9789811624537
Lab-grown diamond: such a mysterious description embodied in the association of one of the most famous gemstones on earth with the technical know-how that scientists developed through years of research. Mostly known for being one of the precious gift
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7f485e3a3177db4252c49dc9d7210ee7
https://doi.org/10.1007/978-981-16-2454-4_11
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10
Indian Luxury Jewellery—Going #VocalForLocal
Autor: Ivan Coste-Manière, Sudeep Chhabra
Publikováno v: Environmental Footprints and Eco-design of Products and Processes ISBN: 9789811624537
Jacques Cartier made his first visit to India in 1911 and developed contact with the many “maharajas” from Kapurthala to Mysore. Most well known of his commissions was the “Patiala Necklace” made for the Maharaja of Patiala with over 2900 dia
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::38762c61995f7adf32aebd410cdad748
https://doi.org/10.1007/978-981-16-2454-4_3
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