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Autor:
Iulita Popa BIRCA
Publikováno v:
USV Annals of Economics and Public Administration, Vol 22, Iss 1(35), Pp 129-139 (2022)
Goodwill, as a component part of the trade fund, implies the existence of some intangible elements, such as: brand, market segments, clientele, commercial links, organizational culture, attachment to the respective activity, reputation, know-how, e
Externí odkaz:
https://doaj.org/article/8bcffb2ecf04497ab2f858c06282d521