Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Iuliana Petronela Geangu"'
Publikováno v:
Annals of Spiru Haret University Economic Series, Vol 10, Iss 4, Pp 50-60 (2010)
The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a radical change at the very beginning of the marketing action and philosophy, but also because of its complexity. Among many differen
Externí odkaz:
https://doaj.org/article/30bc06f7b73b41a586379b4fa18e7ef3
Publikováno v:
Procedia Economics and Finance. 6:449-456
Article propose in a synthetic and punctual manner, a debate fundamentally aimed on two research directions: to what extent the perception of doctors towards the use of marketing principles in the daily activities is in contradiction with their profe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7cd86aacfa290b31d7f4fe8087f4efbd
https://doi.org/10.1016/s2212-5671(13)00162-7
https://doi.org/10.1016/s2212-5671(13)00162-7
Publikováno v:
Annales Universitatis Apulensis Series Oeconomica. 1:278-285
Altough the consumer behavior in the field of consumer goods industry represents a relatively common area of interest in nowadays scientific literature, their loyalty is part of a research area insufficiently studied at the level of Romanian market.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d433d808ba9ad2d1ccbb00a6230881d5
https://doi.org/10.29302/oeconomica.2012.14.1.25
https://doi.org/10.29302/oeconomica.2012.14.1.25