Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Iuliana Obreja"'
Autor:
Iuliana Obreja, Adriana Manolica
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIV, Iss 1, Pp 476-482 (2024)
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars i
Externí odkaz:
https://doaj.org/article/ed6326d29b004e04839e3a8aa4e77ba9
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Publikováno v:
CES Working Papers, Vol XVI, Iss 1, Pp 17-38 (2024)
The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers’ online behavior improve, influencers are becoming increasingly signific
Externí odkaz:
https://doaj.org/article/8221317e4d6540d1981c8453e9cc699e
Autor:
Iuliana Obreja
Publikováno v:
Romanian Economic Journal, Vol XXVII, Iss 87, Pp 24-32 (2024)
Both social media marketing and the digital activity of Instagram influencers have transformed the virtual landscape of book promotion. In other words, the growth of the #bookstagram community has given the entire publishing industry the opportunity
Externí odkaz:
https://doaj.org/article/637a8a2a09404982b7a2db1d6a79ed62
Autor:
Iuliana Obreja
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIII, Iss 1, Pp 742-749 (2023)
Throughout economic and technological change, the marketing process has encountered a number of changes in order to meet the demands of 21st century consumers. Therefore, this article aims to understand how influencers are introduced into the onlin
Externí odkaz:
https://doaj.org/article/68df833a336a416ea58127ccb1d88a8d