Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Isojärvi, Jyrki"'
Autor:
Isojärvi, Jyrki, Aspara, Jaakko
Publikováno v:
European Journal of Marketing, 2023, Vol. 57, Issue 7, pp. 1804-1825.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-04-2022-0321
Autor:
Isojärvi, Jyrki1 (AUTHOR), Aspara, Jaakko2 (AUTHOR) jaakko.aspara@hanken.fi, Movarrei, Reza2,3 (AUTHOR)
Publikováno v:
Marketing Letters. Sep2022, Vol. 33 Issue 3, p499-521. 23p. 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph.
Autor:
Isojärvi, Jyrki1, Aspara, Jaakko2 jaakko.aspara@hanken.fi
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p24-26. 3p.
Publisher Copyright: © 2022, The Author(s). A long-lasting debate in marketing literature is whether retail buyers who purchase consumer products behave like consumers or like industrial purchasing managers. We address this question empirically, by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______661::240213cace6e40bf68bb5e82baf9c40b
https://aaltodoc.aalto.fi/handle/123456789/117248
https://aaltodoc.aalto.fi/handle/123456789/117248
