Exploring the Online Micro-targeting Practices of Small, Medium, and Large Businesses

Autor: Salim Chouaki, Islem Bouzenia, Oana Goga, Beatrice Roussillon

Publikováno v: CSCW
CSCW, Nov 2022, online, France. pp.1-23, ⟨10.1145/3555103⟩
ACM Conference on Computer-Supported Cooperative Work and Social Computing

International audience; Facebook and other advertising platforms exploit users' data for marketing purposes by allowing advertisers to select specific users and target them with well-crafted messages (the practice is being called micro-targeting). Ho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::049857f510d5118f6e89c300a7f088e3
http://arxiv.org/abs/2207.09286