Implementation Technology for Development of a Brand Communication in Company PT. XYZ

Autor: Iskandar Mustofa Nasution, B.P. Kusumo Bintaro, Christien Setiya Kesumawati, Muhamad Zahruddin, Efa Ayu Nabila

Publikováno v: Aptisi Transactions on Technopreneurship (ATT); Vol. 4 No. 1 (2022): March; 16-24
Aptisi Transactions On Technopreneurship (ATT); Vol 4 No 1 (2022): March; 16-24

The study was conducted at Catering Service Company. The high competition of catering business requires the right brand communication strategy to communicate the uniqueness of the catering product in order to increase brand awareness. The purpose of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c3ebeda23956bc17a0dfeeab2138ccbd
https://att.aptisi.or.id/index.php/att/article/view/213