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From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information

Autor: Michel Laroche, Isar Kiani

Publikováno v: Psychology & Marketing. 36:1147-1161

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fdd596b1ddf02aec725779babd34641b
https://doi.org/10.1002/mar.21263

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The Impact of Corruption and Institutional Restrictiveness on Entry Strategy: Evidence from Telecommunication Projects in Developing Countriese

Autor: Pouya Seifzadeh, Arash Amirkhany, Isar Kiani

Publikováno v: Journal of International Business and Economy. 20:1-27

This research investigates effects of host country corruption and formal and informal institutional restrictiveness on the entry strategies of foreign multinational enterprises. Using data of over 400 telecommunication projects in developing markets

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::050d70ef4ff968d8e16cedece079c76e
https://doi.org/10.51240/jibe.2019.2.1

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From an In Person Only Experience to E Commerce Concepts: COVID 19 and Transition of Services for Indoor Party and Play Centers

Autor: Pouya Seifzadeh, Isar Kiani

Publikováno v: The Impact of COVID-19 on E-Commerce

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4ce8d7c5b8fb1b4d85b65aa2f9690cf7
https://doi.org/10.51432/978-1-8381524-8-2_6

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Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs

Autor: Michel Laroche, Michèle Paulin, Isar Kiani

Publikováno v: Journal of Business Research. 69:1120-1129

Mavens are individuals who spread information about different aspects of products without the expectation of reward or recognition. This study sets out to ( a ) determine if dimensions of altruistic behavior identified in the Actively Caring Behavior

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::98472b51df3800835efbb5ec607aa521
https://doi.org/10.1016/j.jbusres.2015.08.027

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Effects of Multi-Channel Marketing on Consumers' Online Search Behavior

Autor: Isar Kiani, Marie-Odile Richard, Nectarios Economakis, Michel Laroche

Publikováno v: Journal of Advertising Research. 53:431-443

Amid the plethora of research on advertising effectiveness, the authors of the current study believe consumers' online search behavior, subsequent to exposure to traditional advertising messages, has been understudied. Using data from a major telecom

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d833b67bcef5ce105ff672c8da640662
https://doi.org/10.2501/jar-53-4-431-443

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Learning from Semantic Inconsistencies as the Origin of Dynamic Capabilities in MNCs

Autor: Pouya Seifzadeh, Isar Kiani

Publikováno v: Academy of Management Proceedings. 2018:12604

This paper focuses on the origins of dynamic capabilities in multinational corporations (MNCs). Building on literature in the area of organizational memory and organizational learning, we investiga...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bf3cfb375d63c9ed5ec14f0173232d23
https://doi.org/10.5465/ambpp.2018.12604abstract

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