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pro vyhledávání: '"Isaiah Deng"'
Autor:
Isaiah Deng, Pi-Sheng Deng
Publikováno v:
The Open Management Journal. 4:1-8
This paper attempts to determine if consumers realistically behave rationally when making choices under cognitive framing illusions. In addition, we demonstrate how cognitive framing illusions can be utilized by firms to earn profit. The paper furthe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9fd56ffea1d5d76905003864cf7513f
https://doi.org/10.2174/1874948801104010001
https://doi.org/10.2174/1874948801104010001
