Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Isabelle Prim-Allaz"'
Publikováno v:
Décisions Marketing. 100:33-52
Face aux besoins croissants de collecte de sang, maintenir les donneurs actifs mobilisés et les fidéliser constituent des enjeux de santé publique. En France, en l’absence de rémunération du don de sang, les donneurs fidèles sont des donneurs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e1ddfbae400b3cbdacc9c2f800fdd45
https://doi.org/10.7193/dm.100.33.52
https://doi.org/10.7193/dm.100.33.52
Publikováno v:
Revue Française de Gestion
Revue Française de Gestion, Lavoisier, A paraître
Revue Française de Gestion, Lavoisier, A paraître
National audience; The 1st phase of 2020 confinement seems to have lead French consumers to reflect on their way of life and their daily practices. Through the lens of the immersion process, this research aims to study the impact of the lock-down on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::70670d48a562258e14a0092f264062c0
https://doi.org/10.3166/rfg.2020.00493
https://doi.org/10.3166/rfg.2020.00493
Autor:
Isabelle Prim-Allaz, Tinhinane Tazaïrt
Publikováno v:
Kohtamäki M., Baines T., Rabetino R., Ziaee Bigdeli A., Kowalkowski C., Oliva R. & Parida V.,The Palgrave Handbook of Servitization : Theories and concepts in servitization and product-service systems
Kohtamäki M., Baines T., Rabetino R., Ziaee Bigdeli A., Kowalkowski C., Oliva R. & Parida V.,The Palgrave Handbook of Servitization : Theories and concepts in servitization and product-service systems, Palgrave, pp.437-454, 2021, 978-3-030-75771-7. ⟨10.1007/978-3-030-75771-7⟩
The Palgrave Handbook of Servitization ISBN: 9783030757700
Kohtamäki M., Baines T., Rabetino R., Ziaee Bigdeli A., Kowalkowski C., Oliva R. & Parida V.,The Palgrave Handbook of Servitization : Theories and concepts in servitization and product-service systems, Palgrave, pp.437-454, 2021, 978-3-030-75771-7. ⟨10.1007/978-3-030-75771-7⟩
The Palgrave Handbook of Servitization ISBN: 9783030757700
International audience; Implementing servitization involves a number of organisational, strategic and operational challenges in manufacturing companies. Servitization is not always successful and failures often result from a misunderstanding of the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50328829bf9cc67e3d169c5ac6082408
https://hal.archives-ouvertes.fr/hal-03331685
https://hal.archives-ouvertes.fr/hal-03331685
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2019
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2020, 35 (2), pp.25-49. ⟨10.1177/0767370119859816Recherche⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2019
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2020, 35 (2), pp.25-49. ⟨10.1177/0767370119859816Recherche⟩
International audience; L’accélération du rythme de remplacement des produits technologiques conduit à la mise au rebut denombreux objets encore en état de fonctionnement. Dans une perspective durable d’économie circulaire,l’objectif de ce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dac570c7d8a65320abaa7e4af99faab1
https://doi.org/10.1177/0767370119859816
https://doi.org/10.1177/0767370119859816
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing withi
Autor:
Isabelle Prim‐Allaz, Pierre Volle
Publikováno v:
Augmented Customer Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab5e27b75bdcda80ef7c07698d1807e0
https://doi.org/10.1002/9781119618324.ch16
https://doi.org/10.1002/9781119618324.ch16
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great oppor
Publikováno v:
Journal of Service Management
Journal of Service Management, Emerald Publishing Limited, 2018, 29 (2), pp.301-328. ⟨10.1108/JOSM-10-2016-0276⟩
Journal of Service Management, Emerald Publishing Limited, 2018, 29 (2), pp.301-328. ⟨10.1108/JOSM-10-2016-0276⟩
Purpose The purpose of this paper is to examine the environment-strategy-structure fit in the context of industrial servitization and its impact on the profitability of manufacturing SMEs. Design/methodology/approach Data were collected from face-to-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::072d22f92320a516a0df0f8252cced71
https://hal-emse.ccsd.cnrs.fr/emse-01646300
https://hal-emse.ccsd.cnrs.fr/emse-01646300
Autor:
Isabelle Prim-Allaz, Laure Ambroise
Publikováno v:
Risk Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c568b590392a995076f6a6bdd6285da
https://doi.org/10.1002/9781119475002.ch4
https://doi.org/10.1002/9781119475002.ch4