Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Isabel de la Ballina"'
Publikováno v:
Tržište, Vol 31, Iss 2, Pp 153-170 (2019)
Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment. The objective of this paper is to develop
Externí odkaz:
https://doaj.org/article/c77dc7d843724c2492eaa69e97e1ea7d
Autor:
Isabel de la Ballina, Javier Ballina
Publikováno v:
WOS:000506032700003
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment. The objective of this paper is to develop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c2b6ed318f045988aa18dfc52cddce0
http://hdl.handle.net/10651/55391
http://hdl.handle.net/10651/55391
