Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Isabel Victoria Villeda"'
Autor:
Franziska Voelckner, Isabel Victoria Villeda, Henrik Sattler, Kathrin Urban, Oliver Schnittka, Marius Johnen
Publikováno v:
Schnittka, O, Johnen, M, Victoria Villeda, I, Voelckner, F, Sattler, H & Urban, K 2017, ' The impact of different fit dimensions on spillover effects in brand alliances ', Journal of Business Economics, vol. 87, no. 7, pp. 899-925 . https://doi.org/10.1007/s11573-017-0850-z
Brand alliances represent a popular business strategy in many industries, because firms hope to evoke positive consumer evaluations of both the alliance’s product and the partner brands. However, extant research offers mixed findings regarding the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6cf4aceef6052b80140ad4d81276e12
https://doi.org/10.1007/s11573-017-0850-z
https://doi.org/10.1007/s11573-017-0850-z
Publikováno v:
Schmalenbach Business Review. 17:49-67
In multiple brand endorsements (MBE), celebrities serve as endorsers for different brands simultaneously, which can be attractive for firms. Prior research has focused exclusively on how the number of simultaneously endorsed brands, such as MBE versu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f04db39786f600ab6d574a0d087cd6d
https://doi.org/10.1007/s41464-016-0001-z
https://doi.org/10.1007/s41464-016-0001-z
Autor:
Ulf Brüggemann, Henriette Houben, Tina Osteneck, Isabel Victoria Villeda, Christian D. Schade
Publikováno v:
WiSt - Wirtschaftswissenschaftliches Studium. 45:448-452
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91231433827ddeacb5a32a03ef5dcbbf
https://doi.org/10.15358/0340-1650-2016-8-448
https://doi.org/10.15358/0340-1650-2016-8-448
Autor:
Jan-Michael Becker, Henrik Sattler, Karen Gedenk, Oliver Schnittka, Franziska Völckner, Isabel Victoria Villeda
Publikováno v:
Schmalenbach Business Review. 67:92-113
Some retailers use their chain names to identify their private labels. We find that chain labeling increases the likelihood that consumers correctly recognize a private label as belonging to a specific retailer, and that on average, chain labeling im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f77f48f3878bf7491d5511c77232f852
https://doi.org/10.1007/bf03396925
https://doi.org/10.1007/bf03396925
Publikováno v:
Strahl, C, Victoria Villeda, I, Schnittka, O & Sattler, H 2015, The Moderating Effect of Product Category Type on Consumer Reactions toward Health Warnings . in Collaboration in Research : Proceeding of the 44th Annual European Marketing Academy Conference . 44th Annual European Marketing Academy Conference, Leuven, Belgium, 26/05/2015 .
University of Southern Denmark
University of Southern Denmark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::88b784ad6530b452a10ffaae57e87ccf
http://kuleuvencongres.be/EMAC2015
http://kuleuvencongres.be/EMAC2015
Autor:
Oliver Schnittka, Jan-Michael Becker, Karen Gedenk, Henrik Sattler, Isabel Victoria Villeda, Franziska Völckner
Publikováno v:
Schnittka, O, Becker, J-M, Gedenk, K, Sattler, H, Victoria Villeda, I & Völckner, F 2015, ' Does chain-labeling make private labels more successful? ', Schmalenbach Journal of Business Research, vol. 67, no. 1, pp. 92-113 .
University of Southern Denmark
University of Southern Denmark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ba37bf78806792fb136f7ba788f27e0d
https://portal.findresearcher.sdu.dk/da/publications/9da7f8e0-3dd8-4cc5-8f80-78bd08831613
https://portal.findresearcher.sdu.dk/da/publications/9da7f8e0-3dd8-4cc5-8f80-78bd08831613
Publikováno v:
Markendifferenzierung ISBN: 9783834919786
Die oft geringe Differenzierungsscharfe von Zulieferern wird dem Anstieg des globalwirtschaftlichen Wettbewerbs und der zunehmenden Austauschbarkeit von Produkten auf allen Wertschopfungsstufen mitunter nicht gerecht (Simon/Sebastian, 1995: 42ff.). M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35a57e4286d663e4aeb6f96dde5efeff
https://doi.org/10.1007/978-3-8349-6376-5_5
https://doi.org/10.1007/978-3-8349-6376-5_5