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pro vyhledávání: '"Isaac I. Muñoz"'
Autor:
Akon E. Ekpo, Breagin K. Riley, Geraldine Rosa Henderson Gerri, Isaac I. Muñoz, Zachary Yvaire, Kevin D. Thomas
Publikováno v:
Journal of Business Research. 68:119-126
Compatibility among customers within a consumption setting can help marketing managers ensure that Customer-to-Customer Interaction (CCI) between heterophilous customers does not detract from either customer's service experience. To date, however, mu