Výsledky vyhledávání - "Iryna Pinyak"

Determining the role of emotions in the customer journey for culture industries under conditions of information and communication technologies development

Autor: Yuliia Tymchenko, Mariia Proskurina, Taras Hryhorchuk, Lesya Chervinska, Vadym Ratynskiy, Svitlana Shpylyk, Olga Krause, Iryna Pinyak, Iryna Lebedynets, Oleksandr Nosyriev

The object of research is the purchasing behavior of consumers of cultural products. The aim of the study is to determine the model of consumer decision-making about the purchase of cultural products, taking into account the emotional component under

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c1c9e4d1418f107e0d1091d6c5f867c
https://zenodo.org/record/7913417

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Sales funnel – a marketing analytic tool

Autor: Olga Krause, Iryna Pinyak

Publikováno v: Socio-Economic Problems and the State. 25:586-593

The article is dedicated to determining the practical value of the principles of building such a marketing tool instrument as a sales tunnel. Sales are key to the success of any enterprise, sales are the most important task, research and decision-mak

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e70d156cec0483717bb255e8e9624f44
https://doi.org/10.33108/sepd2022.02.586

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