Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Iris van Ooijen"'
Publikováno v:
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 16, Iss 3 (2022)
Data-driven practices, such as personalized communication, computational advertising, and algorithmic decision making, are now commonplace. However, they have been criticized for (mis)uses of personal data and invasions of people’s privacy. Recentl
Externí odkaz:
https://doaj.org/article/e3036d10137e4b93b24c59493cb513db
Autor:
Iris van Ooijen, Claire M. Segijn
Publikováno v:
Journal of Marketing Communications, 28, 2, pp. 207-226
Journal of Marketing Communications, 28, 207-226
Journal of Marketing Communications, 28, 207-226
Contains fulltext : 227518.pdf (Publisher’s version ) (Open Access) Due to technological advancements, an increasing number of messages are personalized through different sophisticated techniques, such as online behavioural advertising (OBA) and sy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::78b741675380d2e1d1870e0de4491f88
https://doi.org/10.1080/13527266.2020.1857297
https://doi.org/10.1080/13527266.2020.1857297
Autor:
Iris Van Ooijen
Publikováno v:
Journal of Interactive Marketing, 57, 2, pp. 178-197
Journal of Interactive Marketing, 57, 178-197
Journal of Interactive Marketing, 57, 178-197
Item does not contain fulltext Recent studies indicate that transparency about data collection practices for personalized advertising in the form of disclosures increases advertising effectiveness. This work, however, demonstrates that for advertisin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::681504569e48ad4b360d322811a87cda
https://doi.org/10.1177/10949968221080499
https://doi.org/10.1177/10949968221080499
(Not to be taken) with a grain of salt: Enhancing perceived saltiness by 3D-printed surface textures
Publikováno v:
Food Quality and Preference, 93
Food quality and preference, 93:104279. Elsevier
Food quality and preference, 93:104279. Elsevier
Contains fulltext : 233230.pdf (Publisher’s version ) (Open Access) Seeking to promote healthy food options through design, this study investigates whether food saltiness perception can be enhanced through the design of the surface texture of the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::47ce6427c9c33e969d2814cf00e8025e
https://repository.ubn.ru.nl/handle/2066/233230
https://repository.ubn.ru.nl/handle/2066/233230
Autor:
Iris van Ooijen, Claire M. Segijn
Publikováno v:
Cyberpsychology, Behavior, and Social Networking, 23, 5, pp. 329-337
Cyberpsychology, Behavior, and Social Networking, 23, 329-337
Cyberpsychology, Behavior, and Social Networking, 23, 329-337
Item does not contain fulltext The amount of online messages that are personalized based on people's characteristics and interests is growing. Due to technological advancements, it has become possible to personalize messages across media in real time
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81b39f3e19fe97bc2d84c6fae51f5b89
https://hdl.handle.net/2066/218697
https://hdl.handle.net/2066/218697
Publikováno v:
Appetite, 109, 73-82. Academic Press Inc.
van Ooijen, I, Fransen, M L, Verlegh, P W J & Smit, E G 2016, ' Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. ', Appetite, vol. 109, pp. 73-82 . https://doi.org/10.1016/j.appet.2016.11.021
Appetite, 109, 73-82. Elsevier
Appetite
Appetite, 109, 73-82
van Ooijen, I, Fransen, M L, Verlegh, P W J & Smit, E G 2016, ' Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour. ', Appetite, vol. 109, pp. 73-82 . https://doi.org/10.1016/j.appet.2016.11.021
Appetite, 109, 73-82. Elsevier
Appetite
Appetite, 109, 73-82
Three studies show that product packaging shape serves as a cue that communicates healthiness of food products. Inspired by embodiment accounts, we show that packaging that simulates a slim body shape acts as a symbolic cue for product healthiness (e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d3751c5ecaac45c396985e0a3dfa85c
https://doi.org/10.1016/j.appet.2016.11.021
https://doi.org/10.1016/j.appet.2016.11.021
Publikováno v:
Food Quality and Preference, 62, 71-79. Elsevier
van Ooijen, I, Fransen, M L, Verlegh, P W J & Smit, E G 2017, ' Packaging design as an implicit communicator : Effects on product quality inferences in the presence of explicit quality cues ', Food Quality and Preference, vol. 62, no. December, pp. 71-79 . https://doi.org/10.1016/j.foodqual.2017.06.007
Food Quality and Preference, 62(December), 71-79. Elsevier Limited
Food quality and preference, 62, 71-79. Elsevier
van Ooijen, I, Fransen, M L, Verlegh, P W J & Smit, E G 2017, ' Packaging design as an implicit communicator : Effects on product quality inferences in the presence of explicit quality cues ', Food Quality and Preference, vol. 62, no. December, pp. 71-79 . https://doi.org/10.1016/j.foodqual.2017.06.007
Food Quality and Preference, 62(December), 71-79. Elsevier Limited
Food quality and preference, 62, 71-79. Elsevier
In this work we examine the interactive effect of packaging design and explicit packaging cues on quality inferences. Although the effect of explicit cues on product perception has been studied extensively, systematic research on this topic is still
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7fa0a9997d935be81e44b939391cc48d
https://doi.org/10.1016/j.foodqual.2017.06.007
https://doi.org/10.1016/j.foodqual.2017.06.007
Publikováno v:
Food Quality and Preference, 48(A), 33-40. Elsevier Limited
van Ooijen, M L, Fransen, P W J, Verlegh, P W J & Smit, E G 2016, ' Atypical Food Packaging Affects The Persuasive Impact of Product Claims ', Food Quality and Preference, vol. 48, no. A, pp. 33-40 . https://doi.org/10.1016/j.foodqual.2015.08.002
Food Quality and Preference, 48(A), 33-40. Elsevier
Food Quality and Preference, 2016(48), 33-40
van Ooijen, M L, Fransen, P W J, Verlegh, P W J & Smit, E G 2016, ' Atypical Food Packaging Affects The Persuasive Impact of Product Claims ', Food Quality and Preference, vol. 48, no. A, pp. 33-40 . https://doi.org/10.1016/j.foodqual.2015.08.002
Food Quality and Preference, 48(A), 33-40. Elsevier
Food Quality and Preference, 2016(48), 33-40
Atypical food packaging draws attention in the retail environment, and therefore increases product sal- ience. However, until now, no research has focused on how atypical packaging affects the persuasive impact of other food information. In the prese
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87020e8aec8ef02f0398228893434b56
https://doi.org/10.1016/j.foodqual.2015.08.002
https://doi.org/10.1016/j.foodqual.2015.08.002
Autor:
Iris van Ooijen, Ilse Raaijmakers
Publikováno v:
Colonial Counterinsurgency and Mass Violence ISBN: 9781315767345
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::477ff4b02fa9edacc47000e848d5477d
https://doi.org/10.4324/9781315767345-15
https://doi.org/10.4324/9781315767345-15