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Publikováno v:
Journal of Business Research. 126:113-125
This research draws on signaling theory to investigate the impact of corporate sponsorship of nonprofits on consumer prosocial behavior. Across two experiments, the authors examine how information about the sponsorship engagement of a nonprofit organ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1bd920ca28a77e50fc482643536f6ac3
https://doi.org/10.1016/j.jbusres.2020.12.042
https://doi.org/10.1016/j.jbusres.2020.12.042
