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pro vyhledávání: '"Irina V. Burlakova"'
Publikováno v:
Управленец, Vol 10, Iss 6, Pp 54-66 (2019)
Category management is a common tool of retail trade which implies product margins to be effectively run through an integrated approach to product category, i.e. control over procurement, pricing, promotion and marketing is centralized. However, cate
Externí odkaz:
https://doaj.org/article/c0719965cef545eca07d8572e0836c37
Publikováno v:
Управленец, Vol 10, Iss 6, Pp 54-66 (2019)
Category management is a common tool of retail trade which implies product margins to be effectively run through an integrated approach to product category, i.e. control over procurement, pricing, promotion and marketing is centralized. However, cate