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Publikováno v:
Management & Marketing, Vol XII, Iss 2, Pp 205-218 (2014)
The paper deals with an example of the manifestation of the hysteresis in consumers’ behaviour for the Latvian company operating on the market closest to oligopoly and having a local brand name. Based on the quota sample of 332 company stores consu
Externí odkaz:
https://doaj.org/article/756d4baa481640878d4aed3736cf157f
