Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Irina D. Romanova"'
Autor:
Irina D. Romanova, Irina V. Smirnova
Publikováno v:
Training, Language and Culture, Vol 3, Iss 2, Pp 55-70 (2019)
The article explores persuasive techniques employed in commercial advertising and linguistic devices used to realise them. This study views persuasive techniques as features of rhetoric used for expressing logos, ethos and pathos. Depending on the pr
Externí odkaz:
https://doaj.org/article/904ccca726354f27a0124a1e937a95cd
Publikováno v:
Integrative Physiology. 2:455-462
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a161bba52fe2ee0dcffe954952c1a13
https://doi.org/10.33910/2687-1270-2021-2-4-455-462
https://doi.org/10.33910/2687-1270-2021-2-4-455-462