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pro vyhledávání: '"Irene Saw Ai Ling"'
Autor:
A.A. Gde Satia Utama, Puran Puran, Liang Mei Qi, Rudresh Pandey, Irene Saw Ai Ling, Daisy Mui Hung Kee, Lim Hooi Sien, Tan Jia Tien, Madhu Ashok Pandey, Hafizh Sasining Ramadhan, Varsha Ganatra, Liem Gai Sin
Publikováno v:
Asia Pacific Journal of Management and Education. 4:47-64
The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new