Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Irene García Medina"'
Autor:
Elisa Regadera González, Rejina M. Selvam, Irene García Medina, Zahaira Fabiola González Romo
Publikováno v:
Intangible Capital, Vol 18, Iss 3, Pp 386-401 (2022)
Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states framed according to the PAD (Pl
Externí odkaz:
https://doaj.org/article/d41e1a04f54a49c0956ed38417bfc9e8
Publikováno v:
Palabra Clave, Vol 23, Iss 3 (2020)
Using Facebook as a Communication Channel in the Fashion Industry: A Comparison of its Dialogical Side between Fast and Luxury Fashion Brands Utilização do Facebook como canal de comunicação no setor da moda: um estudo comparativo de sua vertent
Externí odkaz:
https://doaj.org/article/67a287e403a9480298b70af78a91dd3a
Publikováno v:
Cuadernos.info, Iss 42 (2018)
En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter. Para ello, se recurrió a la metodología cuantitativa y se realizó un análisis de cont
Externí odkaz:
https://doaj.org/article/826bf75db6fa47d6a6d060ad70d08b8d
Publikováno v:
Obra Digital, Iss 3, Pp 24-32 (2013)
Internet se ha convertido en el siglo 20 en uno de los mayores medios de difusión de información en el mundo, y de esta difusión digital, nacieron blogs. El interés de nuestra investigación se centra en los nuevos tipos de relatos que empiezan a
Externí odkaz:
https://doaj.org/article/3b2710a7031f48ec8cee5dcf8d2409e8
Autor:
Irene García Medina, Ruth Contreras Espinosa, Zahaira González Romo, Eulàlia Massana Molera, Héctor Navarro Güere
Publikováno v:
Obra Digital, Iss 1, Pp 6-105 (2011)
La convergencia anuncia la coexistencia de los nuevos medios digitales con el apogeo de una cultura participativa, protagonizada por comunidades de usuarios con una actividad casi frenética. Nuevas modalidades de trabajo cooperativo que permiten la
Externí odkaz:
https://doaj.org/article/99599cecbc46461cb9356fb3d956c511
Publikováno v:
Revista GEMInIS, Vol 3, Iss 1 (2012)
Hoje, as mídias sociais são a nova forma de ativismo em comunicação de marketing digital. As empresas não são mais os donos exclusivos da relação dos consumidores com seus produtos / serviços; em vez disso, a sobrevivência das organizaçõe
Externí odkaz:
https://doaj.org/article/02b8eb720249446297bdd98b244b6dd4
Autor:
Elisa Regadera González, Rejina M. Selvam, Irene García Medina, Zahaira Fabiola González Romo
Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states framed according to the PAD (Pl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf13e319157faa2fe0f868d0c7c2f574
https://hdl.handle.net/2117/383865
https://hdl.handle.net/2117/383865
Publikováno v:
Revista Organizações em Contexto. 17:211-224
This study is a review of the literature regarding business entrepreneurship and education. The main aim is to study the social and educational factors affecting the creation of self-employment for young people as a contribution to the development of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1dfe8cae2642584c9ac3a584b0c9813d
https://doi.org/10.15603/1982-8756/roc.v17n33p211-224
https://doi.org/10.15603/1982-8756/roc.v17n33p211-224
Publikováno v:
International Journal of Interactive Mobile Technologies, Vol 14, Iss 04, Pp 30-43 (2020)
International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 04 (2020); pp. 30-43
International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 04 (2020); pp. 30-43
The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the object
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::531008fea591a6fbe017f206d79b2f10
https://online-journals.org/index.php/i-jim/article/view/10892
https://online-journals.org/index.php/i-jim/article/view/10892
Autor:
Irene García Medina
Publikováno v:
Entrepreneurship for Rural Start-ups ISBN: 9781003057239
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::136cda86fdc8166237f058749eea261c
https://doi.org/10.4324/9781003057239-14
https://doi.org/10.4324/9781003057239-14