Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Irene Aliagas"'
Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThis research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of
Externí odkaz:
https://doaj.org/article/92ead178d3e748a18b8236eefbfd20ed
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 4, Pp 811-827 (2021)
Brand placement in videogames consists in integrating various brands that are not intrusive to give a feeling of reality to the context, as such increasing awareness and recognition of the brand in the mind of the consumer. The goal of this study is
Externí odkaz:
https://doaj.org/article/05e1c99d1cf64eb3b9f9cec657a8b9fe
Publikováno v:
Behavioral Sciences, Vol 11, Iss 8, p 108 (2021)
The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to
Externí odkaz:
https://doaj.org/article/2a29a400bdb145a98b67bcd1f4857b46
Publikováno v:
Advances in Educational Technologies and Instructional Design ISBN: 9781668460818
Online higher education is in demand, so much so that even face-to-face higher education is applying digital technologies to achieve greater motivation in the classroom. However, this does not mean that online education has everything won; it must co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c528f2338b918843948b2ef45d46dc2
https://doi.org/10.4018/978-1-6684-6081-8.ch012
https://doi.org/10.4018/978-1-6684-6081-8.ch012
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 4
Pages 46-827
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 46, Pp 811-827 (2021)
Volume 16
Issue 4
Pages 46-827
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 46, Pp 811-827 (2021)
Brand placement in videogames consists in integrating various brands that are not intrusive to give a feeling of reality to the context, as such increasing awareness and recognition of the brand in the mind of the consumer. The goal of this study is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::512a1717239aa0ce8b920ed1004dc9f7