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Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a
Autor:
Ira Kaufman, Chris Horton
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provi
Publikováno v:
American Journal of Health Behavior. 30:375-386
Autor:
Chris Horton, Ira Kaufman
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f71c209e715c4c4ead4f1fc555e5da0d
https://doi.org/10.4324/9781315879451-19
https://doi.org/10.4324/9781315879451-19
Autor:
Chris Horton, Ira Kaufman
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffc7f55b071063413e8c1234dafc578f
https://doi.org/10.4324/9781315879451-12
https://doi.org/10.4324/9781315879451-12
Autor:
Ira Kaufman, Chris Horton
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e5621ccdcb6bdb194b336fceaa59e73
https://doi.org/10.4324/9781315879451-18
https://doi.org/10.4324/9781315879451-18
Autor:
Chris Horton, Ira Kaufman
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c525fcfc5c35b7cb6265f4d5aeabc67e
https://doi.org/10.4324/9781315879451-20
https://doi.org/10.4324/9781315879451-20
Autor:
Ira Kaufman, Chris Horton
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::443d07818ed6e99646896e6d193abe6c
https://doi.org/10.4324/9781315879451-15
https://doi.org/10.4324/9781315879451-15
Autor:
Ira Kaufman, Chris Horton
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9df1585cab67e02cf9dd7743d7bccfdf
https://doi.org/10.4324/9781315879451-14
https://doi.org/10.4324/9781315879451-14
Autor:
Chris Horton, Ira Kaufman
Publikováno v:
Digital Marketing ISBN: 9781315879451
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80c35679ca570fcf7fcb9a29adbc0e69
https://doi.org/10.4324/9781315879451-16
https://doi.org/10.4324/9781315879451-16