Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Ipshita Ray"'
Publikováno v:
Journal of Brand Management. 20:488-500
The efficient markets hypothesis suggests that the stock price of a firm reflects investor perceptions of the current and future earnings potential of all of its assets, both tangible and intangible. Brand value can be viewed as an intangible firm as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8321d917a4ae016378c83630ab3cd5a
https://doi.org/10.1057/bm.2012.55
https://doi.org/10.1057/bm.2012.55
Autor:
Ipshita Ray, Larry Chiagouris
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 20:251-271
Consumers' previous shopping experience has been found to be an important influence on future shopping intentions. Prior internet shopping experience, however, has been largely overlooked as a moderator of attitudes and online-retail outcomes. Specif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d5340da5f72180f47977274ed6f245b
https://doi.org/10.1080/09593961003701767
https://doi.org/10.1080/09593961003701767
Autor:
Ipshita Ray, Larry Chiagouris
Publikováno v:
Journal of Strategic Marketing. 17:1-20
This study presents a strategic view of the antecedents of loyalty through a model in which store affect and store loyalty mediate the effects of store characteristics on store outcomes and business performance. It is proposed that store atmosphere,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f0a8bd86df433dcc431fef04a8c9599
https://doi.org/10.1080/09652540802619160
https://doi.org/10.1080/09652540802619160
Publikováno v:
Journal of Business Research. 57:647-656
Whereas practitioners in advertising and marketing clearly appreciate the importance of affect and emotion, traditional academic approaches to the analysis of persuasion tend to stress rational “central route” or “systematic” processing. Howe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84fff42eaa8a1ec6c231b975818adec0
https://doi.org/10.1016/s0148-2963(02)00308-9
https://doi.org/10.1016/s0148-2963(02)00308-9
Autor:
Arjun Chaudhuri, Ipshita Ray
Publikováno v:
Journal of Marketing Communications. 10:17-33
The relationships between certain communication effects were examined in a social marketing context. Data were collected on acquired immune deficiency syndrome (AIDS) awareness, beliefs, negative feelings and perceived vulnerability, the frequency of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bea2907cd9fb746169bc003ae49b2dc
https://doi.org/10.1080/1352726042000207180
https://doi.org/10.1080/1352726042000207180
Autor:
Morris B. Holbrook, Ipshita Ray
Publikováno v:
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319117966
This study presents a model in which store affect and store trust mediate the effects of store characteristics on store outcomes. It is proposed that the impacts of store atmosphere and merchandise value on two types of loyalty intentions are mediate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17f4581c47a55a69dee72437e90e4cf7
https://doi.org/10.1007/978-3-319-11797-3_6
https://doi.org/10.1007/978-3-319-11797-3_6
Autor:
Maximo C. Gacula, Samuel Rabino, Ipshita Ray, Alex Gofman, Eelko Huizingh, M. Teerling, Rieko Shofu, Gillie Gabay, Linda Ettinger Lieberman, Mike Gadd, Johanna Fyrbjork, Hollis Ashman, Jacqueline Beckley, Andrew Jeavons, Arcot Desai Narasimhalu, Oliver Gassmann, Marko Zeschky, Dulce Paredes, Sokol Zace, Howard R. Moskowitz, Kannapon Lopetcharat, Jennifer Gadd, Jeffrey Ewald, M Bevolo, Tõnis Mets
Publikováno v:
Rule Developing Experimentation: A Systematic Approach to Understand and Engineer the Consumer Mind
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e22d7f5fb442509a6d213ad75a0f056
https://doi.org/10.2174/97816080528441120101
https://doi.org/10.2174/97816080528441120101