Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ionica Ghimpu"'
Publikováno v:
Heliyon, Vol 5, Iss 2, Pp e01164- (2019)
This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is wheth
Externí odkaz:
https://doaj.org/article/a420b94dea1e451eb183dc6bb24eadae
Publikováno v:
Heliyon, Vol 5, Iss 2, Pp e01164-(2019)
Heliyon
Heliyon
This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is wheth