Zobrazeno 1 - 2
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pro vyhledávání: '"Ioanna Kountouri"'
Publikováno v:
Applied Economics. 54:4557-4576
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f931ae50ae08a6a6478a8db2ccb16ad
https://doi.org/10.1080/00036846.2022.2032581
https://doi.org/10.1080/00036846.2022.2032581
Autor:
Eleftherios G. Manousakis, Andrianos E. Tsekrekos, Seraina C. Anagnostopoulou, Dimitrios Buhalis, Ioanna Kountouri
Purpose The purpose of this study is to quantify the impact of online customer reputation on financial profitability. Design/methodology/approach Online reputation is captured by extracting the most recurring textual themes associated with customer s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::092e78891fa0c1c7ec50261004c27cb7
