Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ioanna Karantza"'
Publikováno v:
International Review on Public and Nonprofit Marketing
The Covid-19 pandemic is demonstrating the need for leaders to seek new solutions for supporting the pivotal role played by the non-profit context. The present paper is designed to investigate, in terms of crisis management and crisis communication,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f94e6ed3fd93bf5a6251def6333a3dc6
https://doi.org/10.1007/s12208-021-00319-x
https://doi.org/10.1007/s12208-021-00319-x
Publikováno v:
International Review on Public and Nonprofit Marketing. 19:555-574
In a hidden environment, brand personality occupies a cardinal position in non-profit organisations. Thus, the non-human, inanimate entities seek ways of applying the element of anthropomorphism in their brand personality in relation to brand experie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::118a8bd17e2c0f4404b412bb6d5339cb
https://doi.org/10.1007/s12208-021-00314-2
https://doi.org/10.1007/s12208-021-00314-2
Publikováno v:
International Journal of Sociology and Social Policy
PurposeThe purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b673f22a62518d5957ef29be40f65188