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pro vyhledávání: '"Ioana MOROȘANU"'
Publikováno v:
SEA: Practical Application of Science, Vol VIII, Iss 22 (1/2020), Pp 57-65 (2020)
Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why
Externí odkaz:
https://doaj.org/article/b41f89db6c5440c982bef79a87284e78
Autor:
Ioana MOROSANU
Publikováno v:
Cross-Cultural Management Journal, Vol XXII, Iss 2, Pp 93-103 (2020)
During crises, the way leaders communicate to their followers becomes more important. As an overview, shared and collective emotions play their part in generating certain kind of attitude and behaviors in specific circumstances, including a crisis cr
Externí odkaz:
https://doaj.org/article/6de9adc6f6e3474a93b10fd71a96916f