Výsledky vyhledávání - "Ioana Cecilia Popescu"

Cultural Heritage, Tourism and the Sustainable Development of the Local Communities: The Case of the Saxons’ Fortified Churches of Transylvania

Autor: Ioana Cecilia Popescu, Călin Vegheș

Publikováno v: Innovative Business Development—A Global Perspective ISBN: 9783030018771

Established in the perimeter of the Seven Cities (Brașov, Sibiu, Sebeș, Cluj, Bistrița, Mediaș and Sighișoara) of the Siebenburgen, in the first decades of the 13th century, the Transylvanian Saxons have built more than 150 fortified churches wi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b5fa745a067f0682efd606b6e34bbfa5
https://doi.org/10.1007/978-3-030-01878-8_34

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'Mapping The Private Space Of The Romanian Consumer:micro And Macroeconomic Implications '

Autor: Carmen Acatrinei, Ioana Cecilia Popescu, Mihai Orzan

Publikováno v: Annales Universitatis Apulensis Series Oeconomica. 2:366-378

According to the Law No. 677/2001 on the Protection of Individuals with Regard to the Processing of Personal Data and the Free Movement of Such Data, any information referring to an identified or identifiable person, particularly with reference to an

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b92f6336d06d25b3e614b634bb955b38
https://doi.org/10.29302/oeconomica.2014.16.2.33

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The role of promotional strategies for small and medium- sized entreprises in sustainable marketing

Autor: Ioana Cecilia Popescu, Diana Maria Vrânceanu, Mihai Ioan Roșca

Publikováno v: Romanian Economic Journal. 15(46bis):97-110

In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the existence of a specific marketing structure in half of them, as attests a survey done on a sample of 140 organizations. This research,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::5b8cc368dc736f19c3dc697665c7a97c
http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-11-30/1962/popescu.pdf

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The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development

Autor: Diana Dugulan, Calin Veghes, Ioana Cecilia Popescu

Publikováno v: Annales Universitatis Apulensis Series Oeconomica. 2:670-677

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marke

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fcfe52fdce6c2cab9585cb7a56c43aa9
https://doi.org/10.29302/oeconomica.2011.13.2.49

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PROMOTIONAL STRATEGIES FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT

Autor: Ioana Cecilia Popescu, Diana Maria Vrânceanu, Mihai Ioan Roşca

In the perspective of sustainable development, the promotional activities have to be oriented to an integrated communication, through which all the categories of stakeholders be correctly informed on product’s characteristics and company’s activi

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_036.pdf

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CULTURAL MARKETING HERITAGE AS A FORM OF SOCIAL RESPONSIBILITY AND SUPPORT OF THE SUSTAINABLE DEVELOPMENT OF THE LOCAL COMMUNITIES

Autor: Călin Vegheş, Ioana Cecilia Popescu, Diana Dugulan

The cultural heritage represents an important asset the local communities may consider in their efforts of sustainable development. Based on the observations of the good practices implemented more or less recently, the scientific literature has shown

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::c8ec46f1727c2979aba200f404cafe31
http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_051.pdf

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MAPPING THE PRIVATE SPACE OF THE ROMANIAN CONSUMER:MICRO AND MACROECONOMIC IMPLICATIONS

Autor: Calin Veghes, Ioana Cecilia Popescu, Mihai Orzan, Carmen Acatrinei

Publikováno v: Annales Universitatis Apulensis Series Oeconomica. 2(16):33-33

According to the Law No. 677/2001 on the Protection of Individuals with Regard tothe Processing of Personal Data and the Free Movement of Such Data, any information referringto an identified or identifiable person, particularly with reference to an i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::a0a0258b82548b9212e84bb71417d791
http://oeconomica.uab.ro/upload/lucrari/1620142/33.pdf

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CULTURAL HERITAGE, NATURAL RESOURCES AND COMPETITIVENESS OF THE TRAVEL AND TOURISM INDUSTRY IN CENTRAL AND EASTERN EUROPEAN COUNTRIES

Autor: Diana Dugulan, Virgil Balaure, Ioana Cecilia Popescu, Calin Veghes

Publikováno v: Annales Universitatis Apulensis Series Oeconomica. 2(12):26-26

Competitiveness has become one of the common concepts employed in the recent yearsto approach and describe the sustainable development of the travel and tourism industry. Culturalheritage and natural resources represent two significant pillars of the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::2d8725441381d11272863b478ec001fa
http://oeconomica.uab.ro/upload/lucrari/1220102/26.pdf

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