Zobrazeno 1 - 10
of 35 935
pro vyhledávání: '"Interactive advertising"'
Autor:
L. A. Bruskova, O. G. Pecherskikh
Publikováno v:
Цифровая социология, Vol 7, Iss 3, Pp 53-61 (2024)
The article is devoted to the analysis of interactive advertising as a relatively new factor influencing the consumer behaviour of Moscow youth. The empirical basis of the work are statistical and sociological research data, including the authors’
Externí odkaz:
https://doaj.org/article/2a2ac7b0065b453e9909ce44587c8614
Autor:
Daugherty, Terry1 (AUTHOR) terry.daugherty@uakron.edu, Djuric, Vanja1 (AUTHOR), Li, Hairong2 (AUTHOR), Leckenby, John3 (AUTHOR)
Publikováno v:
Journal of Interactive Advertising. 2017, Vol. 17 Issue 1, p65-78. 14p. 1 Diagram, 2 Charts, 3 Graphs.
Autor:
Jeonghee Byun, Kate1 charmbjh@korea.ac.kr, Sun Joo (Grace) Ahn2
Publikováno v:
Journal of Interactive Advertising. 2023, Vol. 23 Issue 4, p293-306. 14p.
Autor:
Ortiz, María J.1 mj.ortiz@ua.es, Moya, José A.1 ja.moya@ua.es
Publikováno v:
Communication & Society. 2024, Vol. 37 Issue 1, p21-40. 20p.
Autor:
López Jiménez, David1 dlopez@eae.es, Carlos Dittmar, Eduardo2 ecdittmar@eae.es, Vargas Portillo, Jenny Patricia3 jennypatricia.vargas@esic.university.es
Publikováno v:
Law, State & Telecommunications Review / Revista de Direito, Estado e Telecomunicações. May2023, Vol. 15 Issue 1, p1-30. 30p.
Autor:
Mervat Rasem
Publikováno v:
Journal of Architecture, Art & Humanistic Science, Vol 9, Iss 43, Pp 666-697 (2024)
Since the early beginnings of man’s inception, the environment has been the most interested space for him, trying to adapt to the environment is like the focus of the conflict that would prove the existence and effectiveness of man, just as the int
Externí odkaz:
https://doaj.org/article/13c35b1606a24ef485335bd7d349796d
Publikováno v:
Journal of Architecture, Art & Humanistic Science, Vol 8, Iss 40, Pp 531-553 (2023)
The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce corresp
Externí odkaz:
https://doaj.org/article/20fae67610354b68b1249e998f12b138
Autor:
María-J. Ortiz, José-A. Moya
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 37, Iss 1 (2024)
The hypervideo is a selective, user-to-document, and external-exploratory interactive artefact characterised by a video backbone and clickable areas within that allow access to the desired information. Its use in education has been widely studied but
Externí odkaz:
https://doaj.org/article/f51f44d89d0f4f9eb21c0ead327c5002
Publikováno v:
FRPT - Global Telecom Industry Snapshot. 11/1/2024, p14-15. 2p.
Autor:
Wang, Qiujiao1 (AUTHOR) wantchoosejoy@163.com, Xie, Zhijie2 (AUTHOR)
Publikováno v:
PLoS ONE. 9/29/2023, Vol. 18 Issue 9, p1-24. 24p.