Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Intaka Piriyakul"'
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
Publikováno v:
International Journal of Information Management Data Insights, Vol 4, Iss 2, Pp 100245- (2024)
To achieve effective marketing, continual enhancement of product and service quality is pivotal. Assessing brand equity encompasses diverse methods, including questionnaires and interviews, unearthing invaluable customer insights. The choice of data
Externí odkaz:
https://doaj.org/article/5b68788e24f0433589bc19a1623f2882
Publikováno v:
Computers in Human Behavior Reports, Vol 16, Iss , Pp 100523- (2024)
The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. This feature, so-called “human-like virtual influencers
Externí odkaz:
https://doaj.org/article/dbcbb31398ea4492a9b28555a58e6610
Autor:
Intaka Piriyakul, rapepun piriyakul
As the volume of unstructured data on social media continues to grow, it's becoming increasingly important to have a proactive marketing strategy that can extract knowledge from this data. This study explores the use of ChatGPT for detecting causal r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::329b49acf0520496a55faee3d7ef44d5
https://doi.org/10.21203/rs.3.rs-2944732/v1
https://doi.org/10.21203/rs.3.rs-2944732/v1
Publikováno v:
Social Network Analysis and Mining. 13
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65e37a7badc8bd939ff703b01f94e4e9
https://doi.org/10.1007/s13278-023-01082-z
https://doi.org/10.1007/s13278-023-01082-z
Publikováno v:
International Journal of Business Intelligence Research. 13:1-19
Consumer journey analysis led to efficient marketing implementation. A journey represents a path of steps and interaction between consumer and service units at each touchpoint. Dissatisfaction in the touchpoint, causes a negative effect to retain a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::749785596198a4293d3dbfef17dc49e9
https://doi.org/10.4018/ijbir.297614
https://doi.org/10.4018/ijbir.297614
Autor:
Rapepun Piriyakul, Intaka Piriyakul
Publikováno v:
Journal of Marketing Analytics
The COVID-19 pandemic forced customer behaviour to shift from partial online searching and buying to full use of online services. Most of the products shipped must be assembled or adjusted for personal consumption. With different needs, customers lea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c1680533cabb014f590091a49875076e
http://europepmc.org/articles/PMC8344395
http://europepmc.org/articles/PMC8344395
Publikováno v:
Journal of Advances in Information Technology. :64-70
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c5513538e42a8dcf0110523d7d68997
https://doi.org/10.12720/jait.11.2.64-70
https://doi.org/10.12720/jait.11.2.64-70
Publikováno v:
2019 5th International Conference on Science in Information Technology (ICSITech).
This research aims to extract consequent problem events as a cause-effect concept pair series, from teen-drug addiction web-boards. The extracted consequent problem events benefit for a problem analysis in a solving system through a Causal Loop repre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc180d78e938cdc1c9676fa0b9b6b45c
https://doi.org/10.1109/icsitech46713.2019.8987473
https://doi.org/10.1109/icsitech46713.2019.8987473
Publikováno v:
ES
This research aims to extract event-pairs, particularly cause-effect concept pairs from disease documents downloaded from hospital-web-boards. Where the event pairs express in a sequence of cause-effect concept pairs lined up to produce a causal chai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3eb91a4579e72820e51343873934586
https://doi.org/10.1109/es.2018.00017
https://doi.org/10.1109/es.2018.00017