Zobrazeno 1 - 10
of 103
pro vyhledávání: '"Ingrida Košičiarová"'
Publikováno v:
Potravinarstvo, Vol 17 (2023)
This article deals with changes in consumer behavior in the food market during a crisis. A crisis can be described as a pandemic during the COVID-19 pandemic, war conflict in Ukraine and a high inflation rate that causes increasing prices of food and
Externí odkaz:
https://doaj.org/article/c138aa973b3c4458b53ab5daf4d52547
Autor:
Kristína Igarová, Zdenka Kádeková, Ingrida Košičiarová, Milan Džupina, Marek Dvořák, Luboš Smutka
Publikováno v:
Foods, Vol 12, Iss 14, p 2770 (2023)
The paper aims at the question of using Corporate Social Responsibility (CSR) activities as a marketing tool from the customers’ perspective in the Slovak food market. Five research questions and hypotheses were set to reach the given aim. The rese
Externí odkaz:
https://doaj.org/article/66e974888b5c4f2e8d936144d4c94d75
Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries
Autor:
Ľubica Kubicová, Kristína Predanócyová, Peter Šedík, Luboš Smutka, Zdenka Kádeková, Ingrida Košičiarová
Publikováno v:
Innovative Marketing, Vol 17, Iss 3, Pp 56-73 (2021)
Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose of the paper is to evaluate the market of milk and dairy products. The paper analyzes the development of milk consumption in V4 countr
Externí odkaz:
https://doaj.org/article/ab9b7ba84f7141f59ef7b245dc01012b
Publikováno v:
Frontiers in Sustainable Food Systems, Vol 6 (2022)
The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as one of the main problems. Vegetarian and vegan private label products represent a new chall
Externí odkaz:
https://doaj.org/article/db1852c5561c4939b12330ea9b8109df
Publikováno v:
Potravinarstvo, Vol 14, Pp 798-806 (2020)
Despite the fact that the dairy industry has an important position in the food industry (with an 18% share in its total production and sales), dairy businesses are currently struggling with low consumption of milk and dairy products. According to mos
Externí odkaz:
https://doaj.org/article/efc3430efc60411eb0a7bb6e541b5e06
Publikováno v:
Innovative Marketing, Vol 16, Iss 3, Pp 62-73 (2020)
Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research. This paper aims to find out the influence of packaging on
Externí odkaz:
https://doaj.org/article/a2241b30153241fc8a41cb0cbbe27e77
Autor:
Ingrida Košičiarová, Zdenka Kádeková, Ľubica Kubicová, Kristína Predanocyová, Jana Rybanská, Milan Džupina, Ivana Bulanda
Publikováno v:
Potravinarstvo, Vol 14, Pp 402-411 (2020)
Rational and irrational consumer behavior has already been the subject of several studies. Although their attention was mostly focused on traditional brands, these studies and their conclusions may also serve as a model for private label research, wh
Externí odkaz:
https://doaj.org/article/e704c9ccc65a4d1c9ae9d49117ae4216
Publikováno v:
Potravinarstvo, Vol 14, Pp 24-32 (2020)
Bakery products represents an important part of the diet and have an irreplaceable role in the proportion of nutrients, but their popularity in the diet of Slovak consumers continues to decline. For this reason it is necessary to address the issue of
Externí odkaz:
https://doaj.org/article/30e162bedc834445b6036e54fc44374e
Publikováno v:
Potravinarstvo, Vol 13, Iss 1, Pp 1001-1012 (2019)
Nowadays, meat and meat products are considered as a part of the daily diet of most people. Therefore, it is necessary to deal with meat and meat products and their consumption according to individual types of meat. Based on the above, the paper is f
Externí odkaz:
https://doaj.org/article/dae0b0180a524d1bad4b62a0af6aa2b6
Autor:
Zdenka Kádeková, Ingrida Košičiarová, Ľubica Kubicová, Mária Holotová, Kristína Predanocyová
Publikováno v:
Potravinarstvo, Vol 13, Iss 1, Pp 1034-1039 (2019)
The impact of food advertising on consumer behavior is a matter of concern to psychologists, marketers, economists and the general public alike. It is well known that the consumer is not rational, and all the time does not carefully evaluate all avai
Externí odkaz:
https://doaj.org/article/60120d552f7447b49b1997f105dc86c8