Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Ingeborg Astrid Kleppe"'
Publikováno v:
Cogent Business & Management, Vol 3, Iss 1 (2016)
Crowdsourcing—outsourcing a job to external contributors through an open call—has become an important part of innovation process and product development. However, many crowdsourcing initiatives fail due to low engagement and participation. In the
Externí odkaz:
https://doaj.org/article/9a0b4449bf2d436c9522bc07dca7aabb
Publikováno v:
Marketing Theory. 23:59-79
Drawing on an ethnographic study of the HIV/AIDS pandemic, we explore how ordinary people make extraordinary efforts to convince others to comply with health authorities’ advice to change their behaviour. Theories of heroism and embodied health mov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b142394cde373a9508b95c2bf7af9a77
https://doi.org/10.1177/14705931221146304
https://doi.org/10.1177/14705931221146304
Publikováno v:
Gender After Gender in Consumer Culture ISBN: 9781003125501
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3c1cb962647a5f070ca22649b7fcea0
https://doi.org/10.4324/9781003125501-7
https://doi.org/10.4324/9781003125501-7
Publikováno v:
Global Fashion Management Conference. 2018:1337-1342
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8afffc3fe9117689d7c97d5a295c29b2
https://doi.org/10.15444/gmc2018.11.04.02
https://doi.org/10.15444/gmc2018.11.04.02
Publikováno v:
Nordic Consumer Culture ISBN: 9783030049324
Molander, Ostberg, and Kleppe uses the case of fatherhood in Sweden to illustrate how consumer culture evolves at the nexus of the (welfare) state, individual consumers’ lived lives, and companies’ marketing activities. The chapter thereby implic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f1642f3f3bd9830cc5d6d4d8a160344
https://doi.org/10.1007/978-3-030-04933-1_6
https://doi.org/10.1007/978-3-030-04933-1_6
Publikováno v:
European Journal of Marketing. 50:1814-1834
Purpose The purpose of this paper is to explore the brand selfie phenomenon on two different levels. On the level of consumer brand experiences, the focus is on how brand selfie practices add new features to brand experiences and consumer–brand rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2b7fd1ddfed496731155a5dabbfe2a0
https://doi.org/10.1108/ejm-07-2015-0492
https://doi.org/10.1108/ejm-07-2015-0492
Publikováno v:
Consumption, markets & culture
In this paper, we explore how visual expressions of culture offer new discursive territory within which consumer cultural ideals can be negotiated on a global scale. Through a critical visual analysis of the revelatory case Swedish Dads, we find hero
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19d2fedfd51998c62d2887c1a36cac37
https://hdl.handle.net/11250/2574623
https://hdl.handle.net/11250/2574623
Autor:
Ingeborg Astrid Kleppe, Kjell Grønhaug
Publikováno v:
Family & Consumer Sciences Research Journal. 38:168-184
This article takes a new perspective on family-home decisions as an issue evolving over time and in the context of other family decisions. An intriguing discovery is that the first family home is important as a negotiation site for the development of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd18566173931cbf2ae9853496cf8ece
https://doi.org/10.1111/j.1552-3934.2009.00016.x
https://doi.org/10.1111/j.1552-3934.2009.00016.x
Publikováno v:
Consumption Markets & Culture. 10:95-115
Our research focuses on contemporary young mainstream female achievers (CYMFAs) living in affluent middle class milieus. Motivation to study this cohort originates from our contention that compared to other women in recorded history CYMFAs have the g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79b7949caafac74a97e214d395ea8698
https://doi.org/10.1080/10253860701256166
https://doi.org/10.1080/10253860701256166