Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Inge Jan Henjesand"'
Publikováno v:
Journal of Food Products Marketing. 14:103-124
This paper presents an experimental study to measure the effect of animality on consumers' disgust. In this study we have demonstrated how the negative emotion of disgust may be formed within meat consumption. While in the current literature animalit
Publikováno v:
Journal of Consumer Behaviour. 5:281-291
Recent studies have examined young females' negative sentiments toward meat in the western world. This paper explored the role of various factors that may trigger disgust with meat and hence avoidance of red meat among young females. These include ne
Publikováno v:
Journal of Strategic Marketing. 7:175-190
This paper addresses an important but until now modestly researched question, i.e. why long-term buyer-seller relationships originally built on reciprocity and mutual trust fade away. In an exploratory study of a firm experiencing that major, long-te