Gamification design in computer-supported collaborative learning: towards an approach for tailoring influence principles to player roles

Autor: Borges, Simone de Sousa

Gamification is a term that refers to the use of game design elements in contexts other than video games. In these contexts, the primary goal of gamification is not playful, but rather to motivate users to perform tasks or change behaviors. It is als

Externí odkaz: http://www.teses.usp.br/teses/disponiveis/55/55134/tde-30012018-165553/

Vendre à court terme et construire une relation à long terme : les principes d’influence au secours de la vente orientée client

Autor: Julienne, Eric, Banikema, Annie

Publikováno v: Décisions Marketing
Décisions Marketing, 2017, 88, pp.89-104. ⟨10.7193/DM.088.89.104⟩
Décisions Marketing, Association Française du Marketing, 2017, pp.89-104. ⟨10.7193/DM.088.89.104⟩

CNRS 3, FNEGE 3, HCERES B; International audience; Customer oriented (CO) salespeople are those whose priorities are to satisfy their customers and build long-term relationships with them. Closing a sale is supposed to be natural for a CO salesperson

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f36f8c9e21e614e3909d7ec42c2ba4af
https://hal.science/hal-02308243

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.

USING INFLUENCE PRINCIPLES TO DETERMINE THE PERSUASIVE SUSCEPTIBILITY OF ONLINE COMMERCE USERS

Autor: Tobias, Jasmine Santos

Influence strategies to persuade users in online commerce exist but we lack guidance on how to select effective strategies that lead to compliance of persuasive requests. Despite studies indicating differences in individual susceptibility to persuasi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3181550789d17796f0b0d095c3b59373

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.