Zobrazeno 1 - 3
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pro vyhledávání: '"Indrė Ščiukauskė"'
Publikováno v:
Journal of Business Economics and Management, Vol 25, Iss 1 (2024)
While the traditional components of employer brand equity are applied in the context of an organization’s employees, this study sought to assess a hitherto unexplored context – the extent to which employer brand equity impacts on consumers of an
Externí odkaz:
https://doaj.org/article/ac3041ae75ed4dfb90a97ec63224f523
Autor:
Indrė Ščiukauskė
Publikováno v:
Vilnius University Open Series (2021)
Increasing competition means that organisations are looking for new ways to ensure the equity of their brands, and due to the specifics of services, employees are undoubtedly one of the most important links in service brand equity creation, therefore
Externí odkaz:
https://doaj.org/article/a6804eca20da408dac108d3e019e01b9
Autor:
Indrė Ščiukauskė
The impact of the employer brand equity on the consumers perceived service brand equity and behavioral intentions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5149fbdf4acab83b699ee2af0662eb1
https://doi.org/10.15388/vu.thesis.194
https://doi.org/10.15388/vu.thesis.194
