The Identification and Prioritization of Success Factors for Indian Fashion Retailers

Autor: Kaushik, Vineet, Khare, Arpita, Boardman, Rosy, Blazquez Cano, Marta

Publikováno v: Kaushik, V, Khare, A, Boardman, R & Blazquez Cano, M 2020, ' The Identification and Prioritization of Success Factors for Indian Fashion Retailers ', Electronic Commerce Research and Applications, vol. 39, 100906 . https://doi.org/10.1016/j.elerap.2019.100906

The exponential growth in online fashion retailing in India has brought several structural changes. Changing consumer needs and value propositions have made it imperative for online retailers to identify factors that are critical for its growth. The

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