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pro vyhledávání: '"InHaeng Jung"'
Publikováno v:
International Journal of Contemporary Hospitality Management. 34:4592-4608
Purpose Mergers and acquisitions (M&As) are typical corporate strategies that provide hospitality business competitiveness. However, some recent evidence shows that when the merged and acquired (M&Aed) restaurants have strong local characteristics, c
Publikováno v:
Journal of Retailing and Consumer Services. 64:102754
How do consumers make purchase decisions for novel food products? This research demonstrates the importance of supermarket credibility as a heuristic cue influencing consumers’ purchase decisions. We used a 2 (supermarket type: specialty store vs.