Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Inês Passos Tomás"'
Publikováno v:
Scientific Annals of Economics and Business, Vol 69, Iss 1, Pp 1-27 (2022)
This paper aimed to empirically deepen our understanding of the growing phenomenon of negative consumer-brand relationships in the Internet, striving to investigate “who and why” consumers join anti-brand communities against the top ten global br
Externí odkaz:
https://doaj.org/article/475ff056152d4cebba3091f81909deee
