Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Inés López-López"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 1, Pp 133-151 (2020)
Purpose – Adopting an exploratory approach, this paper aims to focus on the potential negative consequences that online firestorms (OFs) might have on consumer–brand relationships. Specifically, the authors focus on the individual level through t
Externí odkaz:
https://doaj.org/article/d136ba9696474fe99888bff61d688335
Publikováno v:
Journal of Product & Brand Management. 32:257-272
PurposeThis study aims to examine personal factors that drive the initiation of an online firestorm, an online collaborative attack against a brand that usually occurs when a brand fails or engages in misconduct.Design/methodology/approachA structure
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6976e8e802f28ad75caf5cac8fb8d2ea
https://doi.org/10.1108/jpbm-08-2021-3627
https://doi.org/10.1108/jpbm-08-2021-3627
Autor:
Inés López-López, José Francisco Parra
Publikováno v:
Internet Research, 2016, Vol. 26, Issue 4, pp. 827-844.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IntR-07-2014-0176
Publikováno v:
Investigación para la mejora de la sociedad: aportaciones de los jóvenes investigadores. ISBN: 9788411228985
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f236b1b138509da813009c22ad9902f5
https://doi.org/10.2307/jj.1866777.15
https://doi.org/10.2307/jj.1866777.15
Autor:
Mariola Palazón, Inés López-López
Publikováno v:
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58dc2ca2aca71f4b038a91e19e922818
https://doi.org/10.1007/978-3-031-14961-0_25
https://doi.org/10.1007/978-3-031-14961-0_25
Why should you respond to customer complaints on a personal level? The silent observer's perspective
Publikováno v:
Journal of Research in Interactive Marketing. 15:661-684
PurposeThis paper analyzes the effect of company response style and complaint source on silent observers' reactions to a service failure episode vented on Twitter.Design/methodology/approachIn a 2 × 2 experimental design, company response style (per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95f3598d34b2d8940c5eae4ffb4733d7
https://doi.org/10.1108/jrim-04-2020-0090
https://doi.org/10.1108/jrim-04-2020-0090
Publikováno v:
International Journal of Electronic Commerce. 25:313-337
Brands have become the target of online collaborative attacks performed by networked consumers who share negative brand content, leading to the so-called online firestorms (OF). Its detrimental eff...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbf0ad8149a215a90acb3f55039e53b2
https://doi.org/10.1080/10864415.2021.1943173
https://doi.org/10.1080/10864415.2021.1943173
Publikováno v:
RUC: Repositorio da Universidade da Coruña
Universidade da Coruña (UDC)
RUC. Repositorio da Universidade da Coruña
Universitat Oberta de Catalunya (UOC)
Universidade da Coruña (UDC)
RUC. Repositorio da Universidade da Coruña
Universitat Oberta de Catalunya (UOC)
[Resumen En los últimos años, son diversas las voces que abogan por la implementación de una estrategia de distribución omnicanal para facilitar una transición fluida y sin barreras entre los canales online y offline. En este trabajo, se realiza
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::17ca7b9f541eb49b480b349eaeb32054
https://doi.org/10.17979/redma.2020.24.1.6234
https://doi.org/10.17979/redma.2020.24.1.6234
Publikováno v:
Service Science. 12:26-42
In this article, the authors integrate the concept of fluency into the call centre service experience. Results (1) provide an easy-to-administer scale to measure call interaction fluency; (2) provide a holistic model by which fluency is linked to cus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::297fd840c6e5dad3208b799336dda7e7
https://doi.org/10.1287/serv.2019.0251
https://doi.org/10.1287/serv.2019.0251
Publikováno v:
Spanish Journal of Marketing - ESIC. 24:133-151
espanolProposito – Este trabajo exploratorio identifica posibles consecuencias negativas que los ataques colaborativos online contra las marcas podrian tener en las relaciones marca-consumidor. Para ello se adopta la perspectiva del participante en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd3f0b29312a1dac09e8d07192c9cd20
https://doi.org/10.1108/sjme-07-2019-0044
https://doi.org/10.1108/sjme-07-2019-0044