Zobrazeno 1 - 10
of 165
pro vyhledávání: '"Inés Küster"'
Autor:
Inés Küster, Natalia Vila
Publikováno v:
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-9 (2024)
Abstract Considering the Social Identity Theory in an experiential tourism destination and using a netnoghaphic perspective, this paper (i) analyses the main topics associated with an experiential tourism destination and (ii) studies the relationship
Externí odkaz:
https://doaj.org/article/5e39805cbaa74e8fa83bd8f16b77fdcf
Publikováno v:
Journal of Consumer Sciences, Vol 9, Iss 2 (2024)
Brand attachment can be considered one of the predictors of consumer commitment to a brand. Based on this key concept, the type of products can condition the consumer's relationship with the brand. This study analyses the moderating effect that the b
Externí odkaz:
https://doaj.org/article/4709361a5f384039a2e549289945244a
Publikováno v:
European Journal of Management and Business Economics, Vol 32, Iss 3, Pp 257-275 (2023)
Purpose – This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the
Externí odkaz:
https://doaj.org/article/74d9bdb29ce7417a87da01015a90041e
Autor:
Inés Küster, Juan J. Pascual
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 21, Iss 1, Pp 103-113 (2021)
Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze the eff
Externí odkaz:
https://doaj.org/article/4e60089e112a4314917fe93830956644
Publikováno v:
Journal of Management and Business Education, Vol 3, Iss 2, Pp 145-163 (2020)
This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 lec
Externí odkaz:
https://doaj.org/article/d2db597fe568439bb97d0d94a53c4bb5
Publikováno v:
Obra Digital, Iss 16, Pp 63-76 (2019)
Las marcas invierten mucho para promocionarse y generar credibilidad en sus consumidores para que estos sientan apego hacia ellas, ya que el apego influye en la intención de compra. Este estudio pretende determinar si es suficiente la notoriedad de
Externí odkaz:
https://doaj.org/article/a34a5664bb9d42b0a6edfcd3b5409377
Autor:
Inés Küster-Boluda, Natalia Vila-López
Publikováno v:
Estudios sobre Educación, Vol 40 (2021)
This research intends to advance the understanding of the university teacher-student relationship in the context of teachers’ market orientation with the aim to improve students’ performance. Thus, the study is articulated on three axes: the stud
Externí odkaz:
https://doaj.org/article/97328b7d2d2d498f94e47c8d87bbc9cc
Autor:
Inés Küster, Natalia Vila
Publikováno v:
Journal of Functional Foods, Vol 38, Iss , Pp 66-76 (2017)
Health/nutrition food claims are increasingly used in the food industry but firms still require deeper research to develop a better understanding of consumers in the low-fat food market. In pursuit of this goal, this paper analyses the influence of p
Externí odkaz:
https://doaj.org/article/fc3e5d30b640492b8838dea0e0c1df83
Publikováno v:
Investigaciones Turísticas, Iss 21, p 182 (2021)
El trabajo pretende identificar grupos de turistas de un evento deportivo, el GP Europa de Fórmula 1, con relación a su motivación para el consumo deportivo y características básicas que definen dichos grupos para conocer los perfiles de turista
Externí odkaz:
https://doaj.org/article/6e2bd5050e9e4e58877f9e054800d25a
Publikováno v:
AD Research, Vol 13, Iss 13, Pp 56-73 (2016)
El objetivo del estudio es proponer un modelo teórico basado en el comportamiento del turista deportivo y las teorías de patrocinio deportivo. Tras un exhaustivo análisis de la cuestión, este modelo recoge tanto la transferencia de valor y experi
Externí odkaz:
https://doaj.org/article/33cbea8308e845a18988af9378bf38d8