Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Imroatul Khasanah"'
Publikováno v:
DIJB (Diponegoro International Journal of Business), Vol 3, Iss 1, Pp 47-54 (2020)
Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the ma
Externí odkaz:
https://doaj.org/article/f8a6130bc1bd4b5ba358cfaea7b0e99c
Autor:
Imroatul Khasanah
Publikováno v:
Jurnal Dinamika Manajemen, Vol 4, Iss 1, Pp 93-102 (2013)
This study aimed to determine the influence of brand equity elements that include brand awareness, perceived quality, brand associations and purchasing decisions. This research is motivated increasingly tight competition level of instant noodle, whic
Externí odkaz:
https://doaj.org/article/269dadc15ef54ddeb6dc2afb5880c98a
Publikováno v:
JURNAL STUDI MANAJEMEN ORGANISASI. 17:27-38
This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91b5dfc153d2eaf1235bb2134a5ba05c
https://doi.org/10.14710/jsmo.v17i2.39177
https://doi.org/10.14710/jsmo.v17i2.39177
Autor:
Mochamad Reza, Imroatul Khasanah
Publikováno v:
Indicators : Journal of Economic and Business. 3:143-150
The problem that occurs is a decrease in market share over the past four years and a decline in sales of Kawasaki Ninja 250 motorcycles indicates a decrease in the results of the decision to purchase a Kawasaki Ninja 250 motorcycle. The purpose of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd1ec6f6311f4afb423edc0fcd1a7a0d
https://doi.org/10.47729/indicators.v3i2.102
https://doi.org/10.47729/indicators.v3i2.102
Autor:
Gilang Puspita Rini, Imroatul Khasanah
Publikováno v:
Jurnal Manajemen dan Pemasaran Jasa. 14:77-94
This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d9a99995b9ccd19f874d756b1c011ca
https://doi.org/10.25105/jmpj.v14i1.8575
https://doi.org/10.25105/jmpj.v14i1.8575
Publikováno v:
Diponegoro International Journal of Business. 3:47-54
Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d4aa02dffe3e52e873014309402a889
https://doi.org/10.14710/dijb.3.1.2020.47-54
https://doi.org/10.14710/dijb.3.1.2020.47-54
Autor:
Imroatul Khasanah, I Made Sukresna
Publikováno v:
Proceeding of the International Conference on Family Business and Entrepreneurship. 2
This study aims to mediate the influence of the Brand Management System on Brand Performance by proposing a Competitive Intensity Value Resonance that mediates between the Brand Management System and the improvement of Brand Performance. Sample data
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68d1e78fdb24f96ee5b6462f9789e205
https://doi.org/10.33021/icfbe.v2i1.3542
https://doi.org/10.33021/icfbe.v2i1.3542